Over 300 Senior Marketing and eCommerce Executives from Financial Services Institutions gathered at Scottsdale, Arizona from April 14-17 to focus on solutions for best practices in marketing and online banking.

The four day NetFinance 2008 kicked off with the Online Acquisition Strategies Best-Practices Forum. Delegates shared best practices on how to improve online experience for customers. One of the speakers, Julian Chu, Director of Internet Acquisition at Discover Financial Services gave an energetic and insightful session on "Mastering The Offline-Online Mix With Data Analytics". In the afternoon, the IMIX: Innovative Marketing Idea XChange provided roundtables focused on six different significant areas that impact marketing strategies and goals.

Main conference days focused on integrating key marketing channels to improve customer conversion, retention and engagement. Eskander Matta, Senior Vice President, Internet Services Group of Wells Fargo gave a practical and well received session on Capturing Customer Loyalty Through Mobile Banking Services. While Rick Starbuck, FVP eCommerce Customer Experience of Washington Mutual spoke about using customer-centric design and techniques to create true innovation in Financial Services.

In its seventh year, NetFinance continues to provide innovative and simulating discussion as well as quality networking opportunities among financial service executives. Valerie Passwaiter, Assistant Marketing Manager at Northwest Federal Credit Union put it best, "NetFinance is hard to improve, this is my third year and you're doing great!"

The next Net.Finance conference will be the Online Innovations In Financial Services Marketing event on October 28-29, 2008 in Bridgewaters, New York City. Please visit the website for more information, http://www.wbresearch.com/netfinanceOIFSM/

Net.Finance 2009 will take place on April 20- 23, 2009 at the JW Marriott Resort, Las Vegas. Please visit the website for more information, www.netfinanceus.com