The purpose of HomeCareWorld.com is to provide an easy to use community for matching people in need of home care or other elder care services such as: in home health care, nursing assistance, assisted living communities, hospice, and other related services, with companies that provide those services. This helps individuals find local providers, and helps providers by providing them with a free method of advertising in their local market.

John Kaufman, President, of Nexmation, LLC says, "The biggest benefit that we see from creating communities such as HomeCareWorld.com is the service that they provide to the public. Families in need of home care or nursing services, have limited access to information at a very stressful time. Most home care services are marketed directly through doctor's offices, and in the local yellow pages. Typically a family must choose a home care agency based on a single advertisement or recommendation. This also makes it more difficult for newer or smaller agencies to market themselves to families if they don't have the budget to place large yellow page ads, or they don't have connections with doctor's offices. What we hope to do is make it easier for families and agencies to find each other."