WhiteLabelDating.com, a Global Personals Limited company and a leading provider of white label internet dating sites, has hired Courtland Brooks to assist with business development, guide worldwide product and marketing strategy, and manage media relations in the U.S.A. Courtland Brooks is a boutique consultancy that works solely with internet dating and social networking companies.
WhiteLabelDating.com provides a turn-key service and single central database for major media brands to host and run their own co-branded internet dating services. The company currently provides white label dating sites to high profile brands as FHM, Maxim, Playboy and a range of brands by U.K publishers such as EMAP, IPC and Dennis Publishing.
WhiteLabelDating.com is launching in the U.S.A. at the Internet Dating Conference in Miami on January 31st.
Mark Brooks, the principal consultant at Courtland Brooks, and editor of the industry blog Online Personals Watch stated, "It can cost upwards of a million dollars to build an internet dating service to the critical mass of users necessary to convert well, and be profitable. This service allows major brands to launch a dating site quickly and make money almost immediately, whilst allowing them to maintain complete focus on their core business. WhiteLabelDating.com has proven itself in the U.K. and is well positioned to take a sizable piece of the U.S.A.'s seven hundred million dollar a year internet dating market."
Ross Williams, President of WhiteLabelDating.com commented, "We're pleased to have Courtland Brooks on board. WhiteLabelDating.com generated revenues in excess of $15 million last year, and we're expanding at 20% each quarter, but we feel we've barely scratched the surface."
The U.S. internet dating market is a mature market with a few major players, such as Match.com and Yahoo Personals, taking the lions share of the market. Most major media brands, newspapers, magazines and online communities, would consider launching their own dating service, but have realized that to build a viable, profitable membership is cost prohibitive, and a distraction from their core business. WhiteLabelDating.com has created a platform designed specifically for the needs of such media brands and online communities to be able to carefully extend their brands into the lucrative world of internet dating, and improve their user/reader monetization levels.
About Courtland Brooks
Since January 2005, Courtland Brooks has worked exclusively with internet dating and social networking companies to manage their media relations and business development efforts. Principal consultant Mark Brooks has worked in the internet dating and social networking industry since 1998 with companies such as Friendster, FriendFinder and Cupid.com.
About WhiteLabelDating.com
WhiteLabelDating.com is responsible for powering hundreds of online dating sites for brands such as EMAP (UK's largest publishers of magazines), IPC Media (UK's 2nd largest dating site), and Dennis Publishing (one of the world's leading independent publishers), as well as individual sites such as the UK's best social networking and dating website, Singles365.com.