According to the December 2006 Datamonitor's Haircare: Global Industry Guide, "The global haircare market generated total revenues of $30.5 billion in 2005, this representing a compound annual growth rate (CAGR) of 3.3% for the five-year period spanning 2001-2005." Forecasts estimate that the market will further accelerate "to a value of $37.1 billion by the end of 2010."

While shampoos, conditioners, gels, mousses, and hair sprays are leading the charge, chemical processes like hair coloring and relaxers are also big moneymakers. The problem with these types of treatments, however, is that they can cause not only drying and damaging of the hair shaft but also serious allergic reactions. Indeed, the Food and Drug Administration's Office of Cosmetics and Colors reports that "hair straighteners and hair dyes are among its top consumer complaint areas. Complaints range from hair breakage to symptoms warranting an emergency room visit." In recent years, chemical relaxers have even been purported to be linked with breast cancer.

What's a straight-hair-yearning gal to do? Turn to a professional flat iron instead, that's what, and she'll find exactly what she's seeking at My-Hair-Tools.com. The newly launched hair care store carries a wide selection of not only the best flat irons, but also hair dryers, curling irons and all the other tools that are necessary in achieving salon-quality tresses. There's no need to put one's health on the line when the same results can be obtained naturally...and affordably.