You've heard it a hundred times. No, a thousand times. If you want to boost your Google Ranking, and along with that your AdSense revenue, you must have content. But what, exactly, is content?

In a few words, content is something -- whatever it is -- that brings added value to the visitor of your website.

The best and most obvious form of content, and the one I will focus on today, is information. Chances are, the visitor to your website did not arrive there by luck or Divine Intervention. He or she was looking for something, and is counting on your website to provide it.

The information could be something as simple as your opinion on a certain matter, politics or religion for example, or could be a technical or how-to guide. The better and more precise your information, the more popular it will be, and the more traffic you will have on your website, boosting your earnings.

Content is King!

There are several ways to get content on your Website. In this article I will review the most popular, listing the pros and cons of each

Article Directories

Article Directories are a great source of content for your Website. From these directories you can choose from hundreds of thousands of articles which you can publish, free of charge, on your own website. The obvious advantage of using such a technique is that you have access to a great number of articles from a large range of topics, which you can use to instantly provide quality content on your website. The less-obvious but major disadvantage of such a tactic is that when you reprint the articles, you are obliged to leave the author box intact, the latter always containing a link to the author's own website. This creates "outbound" links you do not control. If you are trying to earn money from your website, then every single link going out from it should be directed to somewhere where you can profit, which is not the case here.

Writing Your Own Content

Writing your very content for your website is the best way to go. The advantages of doing so are many. Google (and Google AdSense) will love your site because of its truly unique content, and reward you with greater revenue and ranking. Your content's Website will make it a "destination" website, because you offer what no one else does.

As a bonus, you, as the writer, will actually learn something from your writing efforts, and with time, your writing will become better, your content will improve, and the rankings, traffic and therefore revenue should snowball. You may think you know nothing of a certain topic, and you may be right, but once you've written 25 or 50 articles on that topic, people will start looking to you as a 'go-to' guy or girl in that field.

The major disadvantage of writing your own content is that you have to write it. It takes time, research and dedication to be able to write convincingly on any given topic. Even if you are writing on a topic you know well, the simple act of writing is too stressful and/or demanding for many people.

Whether you use Article Directories or write your own content, the important thing is that you provide something unique and valuable for your visitors. You will always be rewarded for going the extra mile, even though it may not be obvious at first.

For more articles, tips and advice, visit and bookmark GMN Digital

David Danielson is an Entrepreneur, Author and Publisher earning his living online since 1998. His articles are published regularly on GMN Digital