Golf Etc of America, Inc., a national golf retail franchise headquartered in Granbury, Texas, has retained Shafer Communications, a Fort Worth-based public relations firm, to develop and manage its national and international public relations efforts. The agency will create and manage Golf Etc.'s marketing communications and media relations initiatives to support Golf Etc.'s aggressive growth plans.

Golf Etc. is the fastest-growing golf retail franchise in America, with more new store openings during 2006 and 2007 than any other golf retail franchise. With a personal, consultative approach, Golf Etc. provides performance club fittings, professional repair centers and club and swing evaluations, using the latest technology in simulators and launch monitors.

Each store also offers the latest selection of pro-line equipment, bags, footwear, balls, gloves, golf-related giftware, men's and women's apparel, accessories, junior clubs, used golf clubs and other golf-related products.

"As we continue to grow and expand, we need a public relations firm with proven success that can deliver results, and Shafer Communications is the right choice," said Shane Hunt, chief executive officer of Golf Etc. "Shafer Communications' extensive experience and proven track record will ensure that we increase our visibility and remain well-positioned as the golf industry's retail franchise leader."

"We are excited about this opportunity to create and manage Golf Etc.'s national and international public relations efforts," said Kelly Kirkendoll Shafer, president of Shafer Communications. "Golf Etc. offers golf enthusiasts a welcome alternative to 'big box' sporting stores, and we look forward to raising the company's brand awareness and supporting its aggressive growth plans."

About Shafer Communications
Shafer Communications is a public relations and marketing communications firm focused on partnering with clients to help their businesses grow. Based in Fort Worth, Texas, Shafer Communications represents local, national and international companies across a wide array of industries. The company's past and current clients include VocationVacations, Gray Hair Management, Access Trips, Golf Etc. and Dallas/Fort Worth-based Kids Who Care Musical Theatre, JoDesign, FamilyLobby.com and RPGA Design Group. For more information, please visit www.shafercommunications.com or contact Kelly Kirkendoll Shafer at 817.236.6075.

About Golf Etc.
Golf Etc. of America, Inc. is the fastest-growing golf retail franchise in America, with more new store openings during 2006 and 2007 than any other golf retail franchise. Founded in 1992, Golf Etc. provides personal service, performance club fittings, professional repair centers and club and swing evaluations, using the latest technology in simulators and launch monitors. Each store also offers the latest selection of pro-line equipment, bags, footwear, balls, gloves, golf-related giftware, men's and women's apparel, accessories, junior clubs, used golf clubs and other golf-related products. Golf Etc. has 69 operating franchises in the continental U.S., Puerto Rico and Canada and will open 4 to 6 more by the end of the year. For more information, please visit www.golfetc.com or contact the company at 817.279.7888.

Media Contact:
Kelly Kirkendoll Shafer
Shafer Communications
817.236.6075