meebo, a website for instant messaging (IM), today announced a significant milestone in user adoption. In addition to reaching 6.5 million unique users monthly at meebo.com, the company has seen adoption and usage of meebo rooms widgets grow substantially from the May 2007 launch. In November alone, 16.5 million unique users visited meebo widgets distributed across the Web by partners and users. Combining users of both meebo.com and meebo widgets, the company now estimates its reach at more than 20 million people in November.
Today, meebo also announced that it has tailored meebo rooms, Partner Edition, to function seamlessly inside Facebook applications. Social network application providers BuddyMedia, (fluff)Friends, RockYou, Slide, TheBroth and WaterCooler, Inc. have begun implementing meebo rooms, Partner Edition, to connect people live with their friends directly inside highly-trafficked applications.
Released in May 2007, meebo rooms are beginning to empower a live Web in which millions of people interact synchronously across hundreds of thousands of websites all over the world. In this short time, the company has partnered with over 50 media, entertainment and social network partners to power live interaction on their sites. For example, meebo partnered with Roc-A-Fella Records in September 2007 to let fans preview Kanye West’s album, “GRADUATION,” together inside a meebo room embedded at Roc-A-Fella Records’ website. Roc-A-Fella Records has since organized similar album listening events for Jay-Z and Beanie Siegel – connecting tens of thousands of fans live with like-minded fans daily.
“We’re delighted by the strong adoption of meebo rooms by partners and users,” said Martin Green, VP of Business, meebo. “Through new partners embedding meebo rooms into their Facebook applications, we hope to bring live interaction to another important set of users.”
Today’s launch partners reach tens of millions of unique monthly users on Facebook alone. RockYou, a leading applications and widgets provider, launched 12 meebo rooms today for the highly-popular Facebook application Horoscopes – a different meebo room for each sign of the Zodiac. RockYou envisions that the application’s 100,000 daily users will gravitate towards meebo rooms that connect them live with other “forward-looking” Facebook users.
“RockYou is excited to maintain such a solid partnership with meebo and work with them to develop engaging experience to our users,” said Jia Shen, CTO and co-founder of RockYou. “The migration of meebo rooms to Facebook is another way that meebo can leverage the RockYou partnership and is also an avenue to reach more social network users and provide them with interesting and useful applications.”
Beginning next year, meebo rooms, Partner Edition, will give developers a hassle-free revenue stream for integrating live interaction functionality into their communities and applications. meebo will run unobtrusive, user-friendly and engaging ads inside meebo rooms and will then share a portion of the revenue with partners.
Newly-released Partner Edition functionalities include:
Brand customization and Flash skinning. Partner Edition gives brands full control of the look and feel of their meebo rooms to create a seamless user and design experience between your brand and meebo technology.
Integration with Facebook’s existing registration system. Partner Edition authenticates logged user sessions and lets users take their registered names and user photos into the room with them, without requiring a meebo account.
Automated capacity spillover. Designed for highly-trafficked application and canvas pages, new rooms spawn automatically when capacity is reached.
Advertising tracking. Partners can seamlessly embed and track advertising in a room’s media queue to monetize traffic inside meebo rooms.
Traffic and data reporting. Partner Edition offers enhanced traffic and data reporting capability to measure campaign effectiveness and results.
According to Nielsen//NetRatings, meebo is the fastest-growing IM destination in the US – ahead of Google Talk (GOOG) and Skype Messenger (EBAY). Founded in September 2005, meebo works to bring live interaction to the Web. meebo.com, meebo’s flagship destination site, continues to become more feature rich by the day. Since the October 30th Platform launch, more than 400 developers have registered applications for the meebo Platform.
For more information on meebo rooms, Partner Edition, please email embed@meebo.com.
About meebo
meebo is a website for instant messaging. Founded in September 2005, meebo continues to catch on with IMers across the globe. After announcing 500,000 user-accounts in October 2006, user registration on meebo has rocketed to 3.5 million in just twelve months with 6.5 million unique people logging in monthly and an additional 16.5 million viewing meebo widgets per month. One million people spend more than two-and-a-half hours with us every day. meebo’s investors include Sequoia Capital and Draper Fisher Jurvetson. Visit www.meebo.com today to connect with people live on the Web