SpinVox, the award-winning market leader in Voice-to-Screen™ messaging, announced today that James Scroggs, former Vice-President Marketing, MTV Networks UK and Ireland, has joined the company as Vice-President, Consumer Business.
Scroggs will spearhead the consumer marketing team at SpinVox to build a world-class telecom and digital service brand that will support the company’s aggressive growth.
SpinVox launched the world’s first voicemail-to-text service in 2004 in the UK and this year has launched its service in North America with further deployments scheduled for South Africa and Canada in the coming months. The company expects to go live with 12 deals in 2007, reaching an initial potential customer base of six million.
SpinVox services enable both Wireless 2.0 and Web 2.0 businesses with its range of voice-to-screen products which convert any voice to text and deliver it to any screen – mobile, computer or PDA. The most recent SpinVox deals include its launch with leading blog provider Six Apart to provide its 12 million LiveJournal customers with voice-powered blogging and the launch of its voicemail-to-text service with Cincinnati Bell in the U.S.
Christina Domecq, co-founder and CEO, SpinVox says, “SpinVox enables two of the biggest consumer markets in the world – mobile and the Internet – making them more powerful and accessible. James’ proven talent as an innovative and effective marketer, working on some of the most memorable and significant brands in the world, will help accelerate SpinVox into a global service brand.”
Scroggs says: “I’m joining SpinVox at a time when its innovation and entrepreneurship have been recognized by its industry peers. In a world of often blinding technical complexity, it’s inspiring to work with a terrifically simple proposition. I’m now tasked with taking this already rising brand and accelerating its growth and development into a mass market proposition in the wireless and digital worlds.”
Scroggs joined MTV Networks UK & Ireland in 2002, and as VP of Marketing spearheaded its brand strategy and activation. MTV has been voted the Worlds Most Valuable Media Brand by Interbrand/Business Week. He was responsible for all advertising, digital, events, products, brand experiences and corporate social responsibility initiatives. He launched a multitude of key brand initiatives and TV franchises, including Pimp My Ride and the BOOM education program and was the key spokesperson for MTV’s 25th Anniversary celebrations.
About SpinVox
SpinVox brought together the two most popular methods of communication—voice and text—and created a new category of messaging called Voice-to-Screen™. Its award-winning services are now driving new recurring revenues for mobile, Web 2.0 businesses and fixed-line operators around the world.
At the heart of SpinVox is its patented Voice Message Conversion System™ (VMCS), which underpins the company’s retail, enterprise, service provider and global carrier products. VMCS is maintained on an enterprise-class hardware infrastructure by an expert management team to meet the rigorous demands of global carriers.
Able to support multiple languages, SpinVox now leads the way in powering the convergence of voice and screen in today’s messaging markets.
SpinVox products include: Spin-my-Vmail™ – the world’s first voicemail to text service launched in 2003; Spin-my-Blog™ – speak a post to a blog from any phone, anywhere; Spin-my-Broadcast™ – speak a message and deliver it to multiple recipients and Spin-my-Memo™ – speak reminders, memos and notes which get sent as text straight to email.
SpinVox is the recipient of industry awards for innovation and business awards for entrepreneurship. Click here to see the full list: http://www.spinvox.com/news/awards.php