With Mochila’s ad-supported model, BBC Motion Gallery will provide its content to Web publishers for free and earn a percentage of the advertising revenue that accompanies that content. Mochila’s suite of customizable widgets, including its proprietary video player, give web publishers powerful options for leveraging this world-renown content.

“We are excited to be joining the Mochila platform and provide users with some of the world’s most legendary archival footage,” said Clara Fon-Sing, Vice President BBC Motion Gallery. “This partnership is part of our strategy to increase the distribution channels for BBC Motion Gallery footage and introduce the brand to new markets and users while increasing revenue.”

Mochila’s Marketplace already offers millions of articles, photos and videos from some of the largest, most-recognized media brands in the world. By adding BBC Motion Gallery, Mochila is absorbing a wealth of content covering history, nature, science, health, lifestyle, world locations and more, including footage from award-winning BBC programming. BBC Motion Gallery content has appeared in several box office hits, such as The Queen, The Departed, American Gangster, Eleventh Hour and Charlie Wilson’s War.

“Mochila’s partnership with BBC Motion Gallery means that some of the world’s richest video content is now available to Mochila members free and ad-supported through our customizable suite of widgets,” said Keith McAllister, CEO of Mochila, Inc. “This partnership, between one of media newest players and one of the world’s most venerable, will benefit any web publisher looking to build their business with great, high-quality content.”

BBC Motion Gallery, a business within BBC Worldwide, offers media professionals access to the world’s most comprehensive collection of high-quality motion imagery for licensing worldwide. With more than 500,000 hours of footage, BBC Motion Gallery encompasses a wealth of content covering natural history, sport, news, locations, art, music, celebrities, historic events and more. BBC Motion Gallery is also the exclusive global representative of the CBS News Archive, and has global distribution deals with NHK, Japan’s national broadcaster, ABC, the Australian Broadcasting Corporation, and CCTV, China’s national television station. BBC Motion Gallery operates from offices in London, New York, Hong Kong, Mumbai, Dubai, Los Angeles, Paris, Toronto, Sydney and Tokyo.

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximize the value of the BBC’s assets for the benefit of the license payer and invest in public service programming in return for rights. The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Home Entertainment and Digital Media.

About Mochila

Mochila’s unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly-engaged target audiences. Mochila’s marketplace contains the world’s richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world’s best-known publishers and content creators. Mochila is privately held and based in New York, NY