888.com, one of the World's leading entertainment companies, has launched a new website, dedicated to responsible gaming, called 888 Responsible (http://www.888responsible.com/).

As global leader in online entertainment, 888.com (http://www.888.com/) contributes many resources for the benefit of society in general and issues that involve gaming in particular. The new site is the latest addition to this social involvement, which is one of 888.com's top priorities as a company.

Ruth Tanami, 888.com's Director of Responsible Gaming, says 888 Responsible offers comprehensive and easily accessible information about responsible gaming practices, dealing with problem gambling, preventing underage gambling, charity activity and more.

The new website provides tools with which to address online gaming. Parents can learn how to identify if their teenage son or daughter might have a problem related to gambling, while players can take the self-assessment to test to determine their gambling habits, learn how to keep out of debt and even how they can exclude themselves from playing at online casinos.

888.com has also collaborated with GamCare (http://www.gamcare.co.uk/), the British National Association for Gambling Care Educational Resources & Training, and has received the association's Certification.

GamCare is one of the leading authorities on the provision of information, advice and practical help in addressing the social impact of gambling. 888 and GamCare now cooperate to keep a healthy gaming environment and to allow players to enjoy the game.

Andrew Poole, GamCare's Head of Online Services said 888.com deserve the organization's certificate for its high standards of social responsibility.

"We are delighted to award 888 with our Certification as a mark of their excellent standards of practice," Said Poole. "GamCare has a commitment to promote responsible attitudes to gambling, and we recognise the importance of acknowledging those organisations that have attained high standards of social responsibility and player protection, issues that are becoming increasingly important for any remote operator."

"GamCare recognises the good work 888.com has achieved in producing an informative site that aims to not only help people keep their gambling in control, but that also identifies how people can access support for themselves or someone else who may be affected by a gambling problem," added Poole. "Ensuring that gaming remains responsible and fun demands a collaborative effort from not only the gaming companies, but also from support agencies, governments and individual gamblers too. It is encouraging to see 888.com contributing in this way."

For further information, please contact Gill Carter at +00-350-49800 or newscom(at)888.com

About 888.com - PLEASE USE THE NEW AND UPDATED ABOUT 888 INFORMATION
888.com is the World's No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker room's and receive an online gaming experience like no other.

Founded in 1997 - 888.com this year celebrates its 10th anniversary - by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker.

888.com's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member!

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 11 different languages in 176 countries worldwide.

A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member if eCOGRA, an independent standards authority for the industry committed to protecting online players around the world. It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies.

888.com recently announced its first acquisition; the bingo business and assets from Globalcom Limited. Bingo games can now be found at 888.com as can other new offerings including Backgammon.

Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also seen the launch of mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

Over the last 3 years, 888.com has been named Best Online Casino twice running and Best Online Operator of the Year at the eGaming Awards as well as being voted Best Online Casino at the Inside Edge Awards and most recently, being named Best Online Casino at the UK Gambling Awards.

Offline activity sits side by side the online business, complimenting 888.com's position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and the title sponsor of the 888.com World Snooker Championship held at The Crucible in Sheffield. 888.com also has individual associations with top snooker talents in the world; Ronnie O'Sullivan and 888.com World Champion John Higgins.