The Auntie Anne's business franchise has been FranSurvey Certified® for the second consecutive year. The franchise opportunity received the designation due to ratings it received in the most recent survey of its franchisees in October 2007. Auntie Anne's is a franchised pretzel company headquartered in Pennsylvania.
"Auntie Anne's continues to obtain ratings from their franchisees that are among the highest in the industry," says Jeff Johnson, founder/CEO of FranSurvey. "Franchisees don't lie. If you want to know if a franchise opportunity is a great deal, simply ask the franchisees. Franchisee success is due in large part to the franchise company providing expert guidance and assistance to their franchisees."
Ninety-eight percent of franchisees rated Auntie Anne's overall quality as either 'Excellent,' 'Very Good' or 'Good' and 97 percent stated that they would recommend the franchise opportunity to a prospective franchisee (combined responses of 'Definitely,' 'Very Likely' or 'Probably').
To obtain a complete Auntie Anne’s 2007 FranSurvey® report, visit www.FranSurvey.com/AuntieAnnes.
High franchisee-satisfaction is a key indicator of the franchisor's ability to deliver key support services to franchisees. This signifies a documented commitment to supporting and assisting franchisees. It's the best assurance you can get that a potential business franchise investment is a good one.
FranSurvey Certification places Auntie Anne's as an elite Franchisee-Approved® franchise opportunity. Every certification requires four important criteria. The certification process involves soliciting responses from every franchisee and completing a confidential survey from a minimum of 70 percent of the franchisees. The results must meet or exceed a baseline score for seven selected questions and the company must survey their franchisees on an annual basis. The FranSurvey process involves rigorous standards and serious methodology.
FranSurvey® is the research reporting service of the Franchise Research Institute®; a full service Market Research Firm specializing in the franchise business sector. It was founded in 2002 by veteran franchise entrepreneur Jeff Johnson, who spent nearly 20 years as a multi-unit franchisee and area developer.
For more information on FranSurvey's certification of the Auntie Anne's business franchise opportunity, visit www.FranSurvey.com/AuntieAnnes.
For further information contact:
Jim Harth
Marketing & Communications
Franchise Research Institute®
1.800.410.5205