In order to compete in today's global marketplace, financial services organizations are striving to gain meaningful insights from the growing data volumes generated by Enterprise Resource Planning (ERP) systems, customer relationship management tools, and other business applications. BI has become both a strategic initiative and a method to improve business performance; according to a recent report by AMR Research, North American firms will spend US$23.9 billion in 2007 on BI and performance management tools.

The major financial advisory service provider operates in more than 130 countries and is a worldwide leader in global payments and travel services. As a globally recognized brand, the company delivers a broad range of B2B, consumer and employee-focused incentive and rewards products. The firm selected Blink Logic after an evaluation of alternative front-end BI solutions, due to its flexibility, ease-of-use and powerful ability to deliver an on-demand, self-service environment that allows end-users to create, organize and interact with information dashboards and business views - without having to rely on the IT department or specialized report authors.

"We are very pleased that a world-class financial services company is using Blink Logic to drive its global business and gain better insight into corporate performance," said David Morris, CEO of Blink Logic. "With its unique emphasis on information self-service and collaboration, Blink Logic truly represents the next generation of on-demand BI tools. This announcement provides further proof that we deliver an extremely compelling value proposition."

About Blink Logic Inc.
Blink Logic Inc. (OCTBB:BLLG), formerly DataJungle Software, delivers on-demand business intelligence solutions that connect people with the information they need to make decisions at the speed of business. Blink Logic provides an enterprise-class, self-service, end-user environment that encompasses the full range of capabilities required by the broadest range of users in an organization -- all for a low monthly subscription price. These capabilities include: dashboards, analysis, collaboration, annotation, scorecards, web reports, and location Intelligence. Blink Logic integrates with major business intelligence, OLAP, and database platforms such as Microsoft SQL Server, Cognos, Oracle, and IBM DB2. Unlike traditional BI solutions, Blink Logic can be deployed in only a few days. For more information, please visit hhtp://.blinklogic.com.

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