The new web site design and functionality are another industry first from Ask Patty; the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling and retaining women customers. Currently most automotive web sites are designed by men for men and do not address the needs of women. The Ask Patty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

Utilizing Certified Female Friendly web icons on a dealer's main website, the new Ask Patty sites are easily identified and accessed. The Ask Patty Female Friendly site is an extension of a dealer's main site, many of the same features are merely presented in a more appealing and inviting format for a female audience.    

The sites provide a host of features to assist women through the automobile purchasing process. Often time-consuming or unpleasant for anyone purchasing a car, is the credit and financing process. So now more than ever, consumers are looking to get pre-approved for a car loan. In response to this, Ask Patty partnered with Dealer Centric and incorporated their narrated credit application and Online Pre-Approval Process, allowing consumers the opportunity to get pre-approved for a loan before visiting a dealership.

The auto industry is male dominated and currently, less than 4% of automotive sales people in the country are women, the new site provides an innovative tool where women can learn about employment opportunities with their local Certified Female Friendly Dealership. In return, the dealership is provided with a new avenue for employment candidates.

Dealers directly benefit from several new features of the website. Many of which provide new leads and generate traffic including: the Easy Quote button, capabilities to send questions to designated sales or service personnel and the ability to schedule maintenance or service online.

The new Online Chat Icon allows dynamic interaction between female consumers with questions or concerns and a representative from the dealership. In today's busy world women are looking for timely responses, and this new tool provides yet another way to address the needs of the consumer. The exchange of dialog allows instant results for women and an opportunity for the dealership to form a relationship based on honesty, respect and a sharing of expertise.

"With the ever-increasing importance of reaching and communicating effectively with women online", said Peter Martin, CEO, AskPatty.com, Inc., "AskPatty 3.0 is the perfect resource for car dealerships to obtain information, develop loyalty and support women throughout the entire car buying experience."

Visit a demo of AskPatty Web Solution Version 3.0 here: http://femalefriendlydealer.askpatty.com/?d=pattymotors

AskPatty.com is the number one automotive resource for women consumers. Our advisory panel of over 50 leading women in the auto industry provides online advice to women consumers. The site is an information portal that provides content for consumers to aid them in all aspects of vehicle ownership and these sites are the first to be designed specifically to meet the needs of female consumers.

About AskPatty.com, Inc.:
The Ask Patty.com, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S.

AskPatty.com is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

AskPatty.com is partnered with AutoTrader.com, AutoExtra.com, Arkona, Chrome Systems, Inc., Voxant, MyCarPage.com, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , Complete Auto, Dealer Centric Solutions, Inc., Chumney Advertising and Cactus Sky Communications, Inc.