Word Sell, Inc. (www.wordsellinc.com) recently completed an extensive customer service training program for Elkay Plastics Co., Inc. (www.elkayplastics.com), a leading national supplier of flexible packaging bags and film. The program, "Building Unbreakable Customer Relationships", was designed exclusively for Elkay Plastics and involved more than 60 participants in eight locations.

Word Sell, based in St. Charles, IL, creates and conducts modular, customizable training and coaching programs for sales, sales management and customer service personnel. Elkay expanded the scope of their program to include employees in several operational departments that engaged customers on a daily basis.

Gordon Tyler, Elkay's Vice President of Operations and Technology, noted that customer care has always been a top priority for the firm. "Today's customers are more sophisticated and demanding than ever before," said Tyler. "We are always looking for ways to better understand our customers and exceed their expectations. Word Sell's training is proving to be an important part of getting that done."

"The fact Elkay was willing to devote so much time and energy to customer care training speaks volumes about their organization," said Word Sell president, Brad Shorr. "Lots of companies train sales people, but how many make a real effort to develop the skills of their customer service personnel? Those are the folks who have the most contact with customers, and sometimes the most impact."

Word Sell has seen greater interest in sales and customer service training since the beginning of 2008. Shorr believes economic conditions may be the reason. "There's a growing perception that business activity is likely to be slow for the rest of the year," he said. "That being the case, companies want to develop the people they have rather than add to the staff. In addition, they want to do everything possible to retain and do more with existing customers. Our programs help companies do those things."

About Word Sell, Inc.
Word Sell, Inc., based in greater Chicago, provides sales and marketing support to small and midsize businesses. Emphasizing action, Word Sell helps firms put ideas to work quickly and effectively, and ensure sales and marketing activities are working in harmony. Its services include individual and group training and coaching, executive consulting and New Marketing support, including business blog development.

About Elkay Plastics Co., Inc.
Headquartered in Commerce, California, Elkay Plastics Co., Inc. provides innovative development, production and delivery of a broad range of plastic bags, packaging supplies and poly tubing for the healthcare, food services, and industrial packaging markets. Founded in 1968, the firm has become an industry leader and services customers across the United States through its nationwide network of service centers.