Publishing your ezine is currently the best marketing tool that you can use if you want to build and strengthen your business relationship with your potential clients through distribution of information.
1. Make your headlines attention-grabbing. With the rise of spam emails today, people are deleting newsletters even before they read them. To increase your open rate, you need to learn the ropes of writing effective headlines that will capture the attention and interest of your recipients. One of the best ways to do so is making your headlines compelling and intriguing. Also, it would help if you can incorporate your name on your headline so your subscribers can be assured that your email is legit. Here's an example: Sean Mize's 6 Secrets to Profitable Article Marketing.
2. Your content must be equally compelling. Once you have captured the attention of your recipients through your headlines, you must know how to hold that attention by making your content equally interesting and intriguing. Fill your newsletters with valuable information that will be useful and relevant to your target market.
3. Continuously expand your email marketing list. The more people you advertise to, the greater your chances of making a sale. Use all the proven list building techniques to attract more people to subscribe with you. You can utilize article marketing, forum posting, squeeze page, and viral marketing.
4. Pick the best ezine format. Depending on your target market, you can go with text, PDF, or HTML format. Some marketers are using text format as it hassle-free and requires little time. However, more and more people prefer PDF and HTML formats because they are more visually appealing and engaging.