Eyeblaster, the independent global leader in integrated digital marketing services, has released a rich media ad development tool to allow digital agencies to focus on creativity and build complex ads without writing one line of code or spending extra hours on mock ups.
Working directly within the Adobe Flash CS3 environment, Eyeblaster Workshop provides everything needed to create fully functioning rich media. As a fully integrated set of tools, users have no learning curve to impede the creative process.
“We do some of the largest media buys in the market – millions of impressions per buy – and we’re creating multiple campaigns every week. The Eyeblaster Workshop will cut hours out of my workload,” says Christopher Long, Sr. Multimedia Developer at Click Here, Inc. “This new tool will save me about two hours out of an eight-hour workday.”
The most complex ad techniques become as easy as dragging components onto the stage. This includes an enhanced video control, allowing designers to simply drag and drop fully trackable, multi-bandwidth, skinnable high quality video into their project.
Digital ads in the design phase of development can be viewed in a local browser exactly as a user would see it on the screen. Ads can also be viewed live on publisher sites to allow review and testing in context before publication. Eyeblaster Workshop puts designers in control of templates. At any stage, work can be turned into the latest shop, brand or project standard – and easily shared with all involved.
Eyeblaster Workshop is also ideal for working with freelancers or sharing among departments – its Flash-based structure allows nominated users to view content without the need to login.
“The availability of Eyeblaster Workshop underlines our investment in technology tools and services for digital agencies, coming on the back of recent announcements of analytics, reporting and campaign management applications,” explained Gal Trifon, Chief Executive Officer at Eyeblaster. “Creative agencies are increasingly focused on improving their efficiency through the use of well designed technology. Eyeblaster Workshop for Flash represents a real breakthrough for them.”
About Eyeblaster
Eyeblaster is the global leader in integrated digital marketing services and technology. Its powerful, yet easy to use suite of products allows the creation, delivery and management of interactive communications that deliver meaningful results. Eyeblaster has been offering digital innovations since 1999. The company has headquarters in New York, and offices in Amsterdam, Barcelona, Beijing, Cape Town, Chicago, Detroit, Guangzhou, Hamburg, Houston, Kuala Lumpur, Milan, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney, Taipei and Tokyo with research & development facilities in Israel.