While most retailers would be concerned about the prospect of refunding $250,000, Azizian isn't the slightest bit concerned about the outcome of the game. In fact, she'll be cheering New England on to victory, thanks to an insurance policy underwritten by the Reno, Nevada-based insured-prize promotions company, Odds On Promotions.

According to Mark Gilmartin, President of Odds On Promotions, whose company will be picking up the tab for the free jewelry if the New England defeat the Giants, "Retailers utilize these kinds of promotions in order to attract more shoppers. In fact, conditional rebates are quite popular because they are fun for customers and are effective at helping retailers grab attention."

Founded in 1991 and headquartered in Reno, Nevada, Odds On Promotions, and its sister company Hole In One International, the nation's leading provider of hole in one and putting contest insurance, provide prize coverage for over 18,000 games, contests and promotions annually. Clients include ESPN, Telemundo, Lexus, Chrysler, American Express, Taco Bell, Texaco, Chicago Bulls, Clear Channel, the PAC-10, and Wake Forest University.