Powered, a leading provider of social commerce solutions, today announced that it has completed a record year of growth and expansion as companies around the world continue to adopt social commerce programs to dramatically boost sales, drive customer retention and build their brands.
Companies such as Epson, KV Pharma, Vovici, Shire and TravelEx recently joined such existing Powered customers as AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sony and Ther-RX in using Powered to engage their customers through online communities that combine rich learning content and social networking capabilities. The year featured the launch of the groundbreaking Panorama social commerce platform and culminated in a record-breaking fourth quarter in which Powered more than doubled its business over Q4 2006. The company posted nearly 70 percent growth year-over-year.
Powered expanded its executive team in 2007 to match this rapid growth curve, welcoming David Settle as chief financial officer and Mark Drosos as chief revenue officer. The company also moved to new offices in downtown Austin to accommodate its growing sales, marketing and client services teams.
To date, Powered’s online consumer programs have driven nearly 100 million consumers to client sites and generated more than $600 million dollars in product sales. Nearly seven million consumers, eager to connect with their peers to make more informed purchase decisions, have registered and engaged with Powered-supported brands online.
“Our November 2007 launch of Panorama, the most powerful social commerce platform available today, capped off a great year for Powered,” said Dave Ellett, CEO of Powered. “Brands worldwide are waking up to the potential of social commerce to drive sales, build their brands and bring their customers together. We are pleased to work hand-in-hand with the world’s largest advertisers to deliver a ROI-based approach that provides social interaction alongside rich learning content to create engaged and informed communities of buyers.”
Powered Panorama is an innovative social commerce platform that helps companies build an ongoing relationship between customers and their brand. Participants benefit from the wisdom and experience of others, participating in an interactive community of enthusiasts and taking online educational courses to make more informed purchasing decisions. Panorama’s social commerce sites are fully customizable and quickly deployed to help companies vastly improve conversion, create greater brand affinity and gain key insights into consumer behavior.
About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include AOL, Atkins, BusinessWeek, HP, iVillage, Motorola, Radio Shack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.