Any dog lover who has read the New York Times bestseller, 'Marley and Me' by Josh Grogan, knows that the boisterous and devoted Labrador Retriever, Marley had to be eventually put to sleep following a recurrence of 'bloat.'

For those unfamiliar with the story, bloat is a condition technically known as gastric dilation-volvolus, or GDV, which at first seems and is, similar to stomach gas or a twisted stomach. Rather than being simply uncomfortable, bloat in dogs can be deadly and if left untreated, shock develops and the dog can die.

It is an innate survival instinct for doggies to eat quickly for fear of competition for food but this habit creates a whole host of digestion problems. Before you start fretting about the impossibility of teaching a wild stallion how to sip tea from fine porcelain, someone already has this worked out with the latest Eat Better™ Dog Bowl.

"The Eat Better™ Dog Bowl is designed with a wishbone structure in the centre with three apexes and connecting ridges. The wishbone serves as an obstruction to prevent dogs from lapping up all the food in a swift, sweeping motion and inhaling the contents like a vacuum cleaner.", according to its Singaporean inventor, Mr Victor Lee, a dog-behavioural specialist.

He further added that trials conducted show that eating time is dramatically slowed down by more than 5 times with the Eat Better™ Dog Bowl.

"While dog owners fuss over the type of food for their pet companions, many don't realize that it is just as important to give them the right feeding containers to prevent them from wolfing down their food at lightning speed or getting choked from eating too fast."

The space-age-looking Eat Better™ Dog Bowl comes in one convenient size to suit all breeds and in 3 different colours to cater for different tastes. It also has a cousin, the Drink Better™ Water Bowl. Both have international patents pending.

More information can be found at Mr Lee's online pet store, The Dapper Pet Store, at www.dapperpetstore.com/dogbowl.