“Providing information about climate change and its implications on daily life is part of our ongoing programming on The Weather Channel. We hope that raising consciousness about eco-friendly actions will inspire consumers to think about ways they can help the environment,” says Lynn Brindell, executive vice president of strategic marketing at The Weather Channel. “For these vignettes, we’re looking for personal ideas that people are employing to make a difference. No idea is too big or too small. Our goal is to encourage dialogue around the environment, a topic that is obviously near and dear to The Weather Channel.”

Entry Submission Process

Participants can upload their material to an entry page at weather.com, weather.com/forecastearth, or The Weather Channel created Web site known as theweatherchannelkids.com. Adults and children aged 13 and older are eligible to submit content. All entries will be considered for selection to be featured on weather.com or The Weather Channel. The Weather Channel will begin running selected user-generated “green-ettes” in March on the network as well as online, and increase their frequency leading up to Earth Day on April 22.

Additional Earth Day Programming and Climate Initiatives

As Earth Day nears, the network will present a full schedule of green programming including remote broadcast segments from Earth Day celebrations and live reports from regions impacted by climate change. Forecast Earth, the network’s signature green program and first TV series to present a weekly look at climate change issues, will have a special Earth Day episode titled “State of the Planet” airing on April 19 and 20. This segment will look at present day conditions of the planet and predict the biggest challenges to Americans over the next 25 years. Additionally, the network is increasing public awareness about water conservation, an especially important message during the time of record drought in the southeast where The Weather Channel headquarters are located.

The Weather Channel is currently running a campaign called “Be in the Know about H2O” on-air and online. The 15-second announcements feature on-camera meteorologists of The Weather Channel giving water conservation tips. The company is making the spots available to emergency management organizations, schools, media, and any groups or individuals interested in helping to spread the word. The segments can be viewed or downloaded at http://climate.weather.com/promo/waterconservation.html

About Forecast Earth

An early advocate for environmental efforts, The Weather Channel follows a broad Forecast Earth www.weather.com/forecastearth initiative reflected in business practices and public service campaigns as well as programming to educate viewers about climate change and empower them to make a difference. The Weather Channel airs a weekly one-hour program Forecast Earth where climate news meets green living and also offers a Web site about environmental issues. The company also supports public service and public awareness campaigns which include a $2.5 million contribution through parent company Landmark Communications’ Landmark Foundation to the National Environmental Education Foundation (NEEF). The kickoff event was a Forecast Earth Summit for teen eco-ambassadors in Washington, DC. The green commitment by The Weather Channel Companies extends to corporate business practices of recycling, water conservation, and using sustainable materials. In addition, The Weather Channel has the distinction of building a new HD studio facility according to the Leadership in Energy and Environmental Design (LEED) guidelines developed by the U.S. Green Building Council.