LogicBright's success shows that traditional contact managers such as ACT! are not meeting all of these companies' unique requirements. Steve Schmidt, president of LogicBright, believes that giving users an easier to use web-based interface is the most important thing for a small business.

"All of our development efforts revolve around making LogicBright CRM easier for small business owners and their employees to learn and use," he said. "We know that smaller companies and their sales staff will not adopt a CRM system if it is not exceedingly simple to master."

In fact, LogicBright's research shows that most CRM failures come from the inability to get their sales force to use the system. Another problem with traditional CRM packages is that they rely heavily on technical staff to get the CRM software implemented in the first place. LogicBright CRM touts that they make implementation easy and fast.

"By making LogicBright CRM easy to setup and import existing data we enable small companies to run their business and not force them to spend weeks setting up their new CRM," said Steve adding that they offer CRM implementation and importing packages for a fee, but they haven't had any clients need that level of assistance.