Content providers, carriers and distributors have implemented technologies such as DRM, watermarking and fingerprint to safeguard content. However, these solutions are not bulletproof and themselves remain exposed to tampering and reverse engineering techniques. Atallah will explore the key facets of content protection that are often overlooked in preventing media piracy.    Attendees will learn how critical it is to safeguard digital media software applications to effectively protect digital content.

What:    Panel - "How Secure Does DRM Have to Be?"
  
Who:     Mike Atallah, CTO, Arxan Technologies, Inc.

When: Tuesday, September 17, 2007 at 2:00 p.m. EDT
  
Where:    Digital Rights Strategies
    The Pierre Hotel, New York City
             Track A, Regency Room
For more information, visit:
http://www.digitalrightsstrategies.com/conference/sessionsbyday.php#A3

Mike Atallah is a co-founder of Arxan Inc. and also serves as the chief scientist for Arxan Defense Systems Inc. His current research interests are in information security. He received a Presidential Young Investigator Award from the National Science Foundation in 1985. A Fellow of the IEEE, he served on the editorial boards of many journals, conferences and workshops. Atallah was a keynote and invited speaker at many national and international meetings, and a speaker in the distinguished colloquium series of top computer science departments.

To schedule a briefing with an Arxan executive at the show to learn more about the Company's IP protection solutions, please contact Rebecca Paquette at arxan(@)shiftcomm.com

About Arxan Technologies, Inc.
Arxan Technologies Inc. (www.arxan.com) is a leading provider of intellectual property (IP) protection designed to prevent software piracy, tampering, reverse engineering and any manner of theft. We take software security beyond static obfuscation and encryption to dynamically defend, detect and react against application attacks. Arxan supports a full range of anti-tamper and robustness needs, from commercial anti-piracy to military grade assurance. Commercial businesses rely on Arxan to fortify software, license management and DRM applications to prevent the loss of billions of dollars to unauthorized use. The US department of defense and its contractors rely on Arxan Defense Systems, Inc., a subsidiary of Arxan Technologies, to deliver best of breed anti-tamper solutions to protect critical program information in military technology. Founded in 2001, Arxan Technologies has offices in Bethesda, Md., San Francisco, Calif., Dallas, Boston, Chicago, New York and West Lafayette, Ind.