A&W Diamonds is a third generation diamond wholesaler based out of the diamond district in Midtown Manhattan. A&W Diamonds is run by Larry Weissfeld who is continuing the family business; he had this to say about his company. "We felt for a long time that the diamond market was lacking a public wholesaler. We wanted people to have access to affordable loose diamonds so that they could design their own jewelry and have more control over design and cost."

AWdiamonds.com has thousands of diamonds available for sale in all shapes, colors, cuts and sizes. They also offer a matching diamond search engine so that customers can find matching diamonds for earrings or rings with multiple stones. Along with the diamonds AWdiamonds.com has a comprehensive diamond education center which should be a first stop for all novice diamond shoppers.

Benefits of Buying Loose Diamonds:

• Price - Buying directly from the wholesaler is cheapest way to buy loose diamonds.
• Design - Customers can choose their own designer and diamond, freeing them from ready-made choices at the jewelry store.
• Quality - All loose diamond at A&W Diamonds are certified by independent laboratories including GIA, EGL and IGI.
• Selection - A&W Diamonds offers thousands of loose diamonds in all shapes, cuts and colors to choose from.