"The items I choose are always what's popular and interesting," explains Davila, who named www.KatelynGifts.com after his granddaughter. "I get pretty in-depth with the site, checking on things regularly and making certain I'm presenting the best items." In addition to great selection, Davila also prides himself on his strong customer service. "I'm here to help. Anyone can call me at any time with questions, and if you email me, I'm very quick to respond back and solve problems."

In addition to the premier launch of his web site, Davila has also implemented an on-site blog at www.kgifts.info to help him communicate with his customers, giving them product information and details on upcoming sales. "Some people will call me and ask about the site itself, looking for help navigating things," says Davila cheerfully. "I call or email them back quickly and help as best I can."