DTN, a leading business-to-business provider of real-time market, news and weather information services, today announced the release of DTN MarketSpace™ — an innovative, online grain marketing solution linking agriculture producers and agribusinesses to more efficiently buy and sell grain. Fueled by the increased demand and competition for grain, leading producers and agribusiness are adopting online strategies to capitalize on marketing opportunities and improve profitability. DTN MarketSpace provides a private, secure and reliable online marketplace to facilitate communication between agribusiness and producers to make offers and bids, manage positions and contracts, as well as track transactions and delivery commitments
In today’s competitive grain-merchandising environment, buyers need the ability to add and share information on offers and customers within their company to eliminate missed opportunities. Also, with the increasingly volatile commodity markets in which prices can swing dramatically in a matter of minutes, sellers need a more efficient means of marketing their grain to the growing number of potential buyers. Through DTN MarketSpace, producers can simply post their asking price privately for their selected agribusinesses to review and the system will automatically provide both e-mail and text message notifications when a buyer accepts.
Also, DTN MarketSpace allows agribusinesses to offer producers a 24-hour storefront. The majority of farmers are too busy during the day to call in offers or forward contracts during regular business hours. To accommodate producers’ hectic schedules, DTN MarketSpace allows farmers to place offers anytime during the day, including after regular business hours and on the weekends.
“DTN MarketSpace allows producers and agribusiness to capitalize on the competitive grain merchandising environment and the fast-moving commodity markets by providing a more convenient and efficient way of doing business,” said Robert Gordon, DTN chief executive officer. “The secure online grain marketing solution leverages the relationships DTN has with farmers and agribusinesses to offer producers an increased number of selling options, while providing agribusinesses with an expanded origination circle.”
In addition, DTN MarketSpace makes business decisions easier for producers with tools and features that eliminate double booking and monitor price limits that execute automatically, as well as calculate true profitability with transportation-adjusted prices. Agribusinesses also benefit with the ability to complete their transactions online. The centralized system helps agribusinesses run more efficiently with organized, electronic transaction records, eliminating the need to keep manual records.
Currently, there are more than 10,000 farmers in 18 states and four Canadian provinces that access the growing network of elevators, feed mills and ethanol plants available through DTN Grain Portal™ — the agribusiness component of DTN MarketSpace.
About DTN
DTN, a private company based in Omaha, Neb., is the leading business-to-business provider of real-time market, news and weather information services to agriculture, energy trading markets and other weather-sensitive industries. The company delivers on-demand market information, commodity cash prices, industry news and in-depth analysis, and location-specific weather to over 120,000 subscribers through DTN for agriculture, refined fuels and trading markets, and DTN/Meteorlogix. Also, DTN owns and operates The Progressive Farmer magazine, the largest publication focusing on the information needs of commercial farmers and landowners. The magazine reaches three million readers based on 650,000 subscribers concentrated in the South and Midwest. More information about DTN can be found at www.dtnag.com.