Guaranty Bank today announced its industry leading customer satisfaction score among the U.S. largest retail banks. In the fourth quarter of 2007, Guaranty Bank engaged the American Customer Satisfaction Index (ACSI) in the same methodology as the independent research to benchmark its position among large retail banks. Guaranty scored an 84, a very high score compared to the ACSI Banks Industry.
“At Guaranty Bank, exceptional customer service sets us apart from the competition. It’s our guarantee to clients and something we take extremely serious,” said Ken Dubuque, Guaranty Bank Chief Executive Officer. “To receive such a high ACSI score from our customers is very rewarding.”
In the fourth quarter, Guaranty customers were randomly interviewed by telephone and asked to rate overall customer satisfaction and the company’s performance. Guaranty Bank scored significantly above the ACSI Banks industry average and higher than all the ACSI-measured banks, including Wachovia (79), Bank of America (72) and Chase (74).
“Guaranty Bank has a reputation of providing outstanding customer service,” said Dubuque. “It is our objective everyday to grow new and existing relationships through exceptional service and personalized products and services.”
About Guaranty Bank
Guaranty Bank provides consumer and business banking services through a network of more than 150 banking centers in Texas and California as well as financing to middle market companies, independent energy producers, and the real estate industry. Guaranty Bank is a subsidiary of Guaranty Financial Group Inc., which is the second largest publicly-traded financial institution holding company headquartered in Texas, and one of the 50 largest publicly-traded financial institution holding companies based in the U.S. ranked by asset size. Guaranty Bank also operates an insurance agency, Guaranty Insurance Services, Inc.
Guaranty Bank is a member FDIC and equal housing lender.
About the American Customer Satisfaction Index (ACSI)
The ACSI is an economic indicator based on customer evaluations of the quality of household goods and services purchased in the United States. ACSI independently measures customer satisfaction of approximately 200 companies in 43 household consumer industries. ACSI was first compiled in 1994 at the National Quality Research Center (NQRC) in the Ross School of Business at the University of Michigan and today, it is produced by the NQRC in partnership with the American Society for Quality (ASQ) and CFI Group