BehaviorWorx Inc. is a self-described Customer Experience Measurement (CEM) company. The core of the business involves measurements gathered through online surveys, customer panels, interactive games, sweepstakes and instant-win prizing, which results in continuous interactive relationships that clients use for market intelligence and interactive marketing. Like everyone else, they have heard about the recent controversies surrounding time limits on gift cards that are creating distrust for the buyers of these cards. Their new CEM Gift Card Feedback Program provides interactive feedback from gift givers and recipients to help retailers increase the value and differentiation of their branded retail gift card.
"Why are gift card sales growing so fast and how can retailers get the most value to customers while avoiding the pitfalls?" asks Martin Hoffmitz, Vice President, Client Partnering, BehaviorWorx. "Gift cards are growing fast because they address a customer need -- one stop, easy gift buying that takes the 'letdown' factor out of gift giving. Customers love the convenience but hate surprises."
It is all about trust. One cannot expect the "fine print" on the card purchase agreement or other material to do a complete job educating consumers. With BehaviorWorx's new CEM Gift Card Feedback Program, the Company will provide an interactive feedback loop to help retailers stay on top of their gift card program, and enable them to educate and motivate their customers.
In order to increase sales from existing card customers and the marketplace, retailers need to understand and own a relationship with their customers, browsers and potential customers. The power of BehaviorWorx's CEM Gift Card Feedback Program lies in:
1. The power of a robust feedback system:
a) Understanding customers
b) Understanding what attracts customers
c) Understanding their competitive position and perception
d) Understanding conversion
e) Understanding the competition's customers' needs
2. Engaging the entire marketplace
3. Real-time engagement with customers
"We know there is a lot of work to do in this sector," added Martin. "We look forward to adding a bit of holiday cheer through better customer interaction throughout the entire year. Our intent for the CEM Gift Card Feedback Program is to help retailers sell more by leveraging the relationship with givers and getters."
About BehaviorWorx Inc. (BWXI)
BWXI has the ability to get a near real-time read on public perception of a brand at any of its touchpoints (e.g., gift cards, store appearances, sales staff, product offerings, current ad campaigns, potential new products or services) and can be easily implemented across many locations. BWXI can also reach out to non-customers through viral email campaigns and direct mail. The BWXI Customer Experience Measurement (CEM) Gift Card Feedback Program for retail gift cards is the Company's core offering.