The SCH-r610 is a slick and powerful device that will help our customers take full advantage of Cricket’s array of unlimited wireless voice and data services,” said Sergio Garcia, director of device strategy for Cricket. “The handset’s ultra-slim form factor makes it an ideal addition to Cricket’s product portfolio, especially since our customers rely on Cricket for most of their communications needs, talking more than 1,500 minutes per month on average.”

The SCH-r610 features an internal antenna, a high-resolution, 262K TFT display, EVDO: CDMA 800/PCS 1900MHz, MP3 player with microSD memory slot, BREW 3.14, 1.3MP camera, WAP 2.0, stereo Bluetooth® and a loud, clear speaker phone. The SCH-r610 measures 4.06 x 1.96 x .5 inches and weighs 2.92 ounces—with digital talk time up to 3 hours(a) and standby time up to 350 hours(a).

“The SCH-r610 is a popular and sleek slider-style device,” said Peter Skarzynksi, senior vice president, Samsung. “We are excited for the opportunity to offer the r610 to Cricket customers. We believe that given its sleek design and wide range of features, it will be a hit with those looking to stay in contact through wireless voice and messaging services.”

The SCH-r610 is data capable, supporting Cricket’s Mobile Web, which allows customers to browse news, entertainment, sports, and chat, and personalize their handsets with the latest ringtones and graphics. It will also allow customers to download games with Cricket Games & Apps.

The SCH-r610 phone is available at select Cricket retail stores and Cricket dealers immediately for $249.99. For more information, please visit a local Cricket retail location, or online visit www.mycricket.com or www.samsungwireless.com.

(a) Talk and standby times will vary depending on phone usage patterns and conditions. Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, frequency of calls and voice, data and other application usage patterns.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Cricket

Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devises and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers