Each year, the conference features spirited discussion, high-level learning and impressive presentations that arm marketers with real, actionable search plans. SES New York 2008 is notable for its exceptional lineup of speakers. Keynote speakers for 2008 include Gordon McLeod, president of the Wall Street Journal Digital Network; Jason Calacanis, founder and CEO of Mahalo, Inc.; Andrew Tomkins, chief scientists at Yahoo! Research and Nick Carr, author of The Big Switch, Rewiring the World, from Edison to Google. SES New York 2008 features an array of engaging sessions, including the return of the ever-popular Orion panel series, focusing on Universal Search and Getting Vertical Search Right.

The largest show in the SES global series, SES New York is a once-a-year opportunity for marketers to gain direct counsel and guidance from noted search industry experts. This “must attend” event offers attendees more than 60 sessions across an array of experience levels. These informative sessions range from search fundamentals to tracks that hone in on issues and tools such as social search, retail, advertising, multimedia and contextual ads. In this unique setting, marketers gain invaluable knowledge to keep their company ahead in search engine rankings.

Among the key sessions announced for New York:

• Redefining the Customer — Businesses are struggling to demystify communications as a new generation of digital possibilities evolves. The customers are clearly in control, and their voices have never been so easy to find and so hard to decode. Bryan Eisenberg deciphers their messages and explains the evolving new world of marketing, customer loyalty, consumer generated content and social media.
• Local Search Marketing Tactics — This session explores how search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods.
• Selling Your Integrated Plan to the C-suite —You know your stuff. You get it. You have an integrated plan that is based on logic, reason and known best practices. In today's day and age it is hard to imagine the existence of old grey flannel suits with secretaries that still print out emails. Yet, there are few senior managers who just don't get it and it's your job to convince them. What do you do? You can give up or you can take it to the C-Suite. Hear from everyday practitioners who didn't give up and counted a win for everyone out there fighting the good fight.
• Searcher Behavior Research Update — How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.

“We’re extremely thrilled with the caliber of keynote speakers lined up for this year’s SES New York,” said Kevin Ryan, VP Global Content, Search Engine Strategies and Search Engine Watch, properties of Incisive Media. “In our attempt to get marketing practitioners thinking about search as part of a bigger picture, hearing first-hand from these market visionaries will be a rare treat.”

As an added bonus, SES organizers have arranged for all SES attendees to receive a free one-month pass valued at $299 to internet marketing knowledge firm Market Motive. The pass gives attendees a month of online lessons and Q&A’s with some of the most popular speakers at SES events including Bryan Eisenberg on Conversion Optimization, Greg Jarboe & Jamie O'Donnell on Online Publicity, and Matt Bailey on Social Media, among others.

To learn more and to sign up for email alerts or RSS feed for Search Engine Strategies New York and other upcoming conferences in the series, visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.