BrandStorm Inc. today introduced a unique healthy snack, Wasabi covered Goji berries. The combination of dried Goji berries and the hot crunch of the Wasabi coating creates a distinctive sweet and spicy treat that is 100 percent natural, with no artificial color – a rare feat for Wasabi.
A staple for hundreds of years in Japanese cooking, Wasabi (Wasabi japonica) is a semi-aquatic vegetable in the crucifer category that also includes broccoli and cauliflower. The Wasabi plant features a thick stem that is ground into a paste, and served alongside sushi because of its antibiotic and antimicrobial properties that defend against parasites in raw fish. Other benefits claimed by Wasabi lovers include anti-coagulants to prevent harmful blood clots, asthma relief, dental health, and even cancer prevention.
Goji berries (Lycium Barbarum L.) have been a secret of Chinese and Tibetan medicine for centuries, and are revered for properties believed to be associated with vitality and longevity. Loaded with nutrients, Himalania’s all-natural Goji berries contain no added sweeteners, no artificial ingredients and are rich in high-potency antioxidant Vitamin C, beta carotene, B vitamins, amino acids, potassium, protein, and polysaccharides. While this sacred berry is legendary in ancient cultures and is considered one of the most nutritious fruits on earth, Goji berries are now becoming more widely recognized in the West as nutrition-dense “superfoods.”
“Developing a Wasabi coating that lived up to our standards was truly a challenge in a snack food industry so often dominated by artificial colors, flavors and preservatives, but we’re proud of the accomplishment this product represents,” said BrandStorm CEO Thierry Ollivier. “This product is a wonderful complement to the sweeter treats in the Himalania covered Goji berry line, which includes dark chocolate, milk chocolate and yogurt.”
Himalania Wasabi covered Goji berries sell at a suggested retail price starting at $5.99 and are available exclusively at Whole Foods Markets, with a broader launch in select natural, organic and specialty foods markets throughout North America to follow in February. BrandStorm will debut Himalania Wasabi covered Goji berries at the Winter Fancy Food Show, January 13-15, 2008 at the San Diego Convention Center, booth 5130.
About BrandStorm
BrandStorm Inc. imports natural, organic and fancy foods from Europe and Asia, including Himalania Goji berries, Himalania Goji berry trail mixes, Gojilania Goji juice, and Himalania Pink Salt. With a will to be different from existing products, and a commitment to providing the most pure and natural foods available, BrandStorm Inc. has been catering to conscious consumers since 2001. BrandStorm carefully adheres to biodynamic growing methods for all its product lines. Himalania Goji berries include two different lines: Himalania Natural and Himalania Organic. Himalania Organic Goji berries are organically grown, and are 100 percent certified by the USDA. Himalania Pink Salt is 100 percent natural, unrefined and unpolluted, with no additives. Sourced in the foothills of the Himalayas, it is naturally rich in elements and minerals that give it an incomparable speckled pink color. For more information, please see www.brandstorminc.com.