T: The New York Times Style Magazine announced today that its upcoming spring issue of T: Women's Fashion has a total of 171.8 advertising pages, surpassing last spring’s record-breaking issue and making the current issue the largest spring issue of T: Women’s Fashion to date. The issue’s largest advertiser category contributing to this growth is American Fashion with 61 advertising pages – an increase of 22% in this category over the same period one year ago. T: Women's Fashion will be published on Sunday, Feb. 24, and will feature the actor Charlize Theron on its cover.
New advertisers coming into the spring issue of T: Women's Fashion include Aquatalia by Marvin K., Alberta Ferretti, Borghese, Carlyle Custom Convertibles, Ltd., Carmen Marc Valvo, Charles P. Rogers & Company, CIRCA, Clorox, Dr. Martens, Design Within Reach, Fragolí, Greater Fort Lauderdale, Hästens Beds, Hotel Spa Ixtapan, Jennifer Convertibles, John Hardy jewelry, Kenneth Cole, Kensie, Krizia, Lionheart Ventures, Lord & Taylor, Miu Miu by Prada, Natori, Olay, Perry Ellis Swim, Randa Corp., St. John Knits, Supersmile, Supima and Weatherproof Garment Company.
Other contributing categories include International Fashion, with 59 total ad pages; Travel with 9 pages; Alcohol Beverages/Packaged Goods with a total of 6 pages, Cosmetics with 6 pages, Department Stores with a total of 6 pages and Home Furnishings Manufacturers with a total of 5 pages.
“T: Women’s Fashion is about showcasing all things fashion and beauty in a true luxury setting to an engaged, affluent audience,” said Alexis Buryk, senior vice president, advertising, The New York Times. “The continued growth of this magazine shows the outstanding journalism and incomparable style that T offers its readers and the benefits available to advertisers.”
T: Women's Fashion, published semi-annually, sorts and selects the hottest new signature pieces and trends – spanning designer, price and age – in women’s fashion today.
T: The New York Times Style Magazine is published 15 times per year and is distributed in the Sunday New York Times. The Times reached 19.1 million unduplicated readers in the United States in December via the weekday and Sunday newspaper, and also via NYTimes.com (sources: Nielsen Online @Plan Winter 2007/2008; Nielsen Online NetView, US Home and Work, December 2007; and MRI Fall 2007).
T: Magazine contains insightful articles, compelling photography and news columns, and showcases the latest trends in fashion, design, living and travel. The next issue, T: Men’s Fashion, will be published on Mar. 9. T: Magazine is available online at www.nytimes.com/tmagazine.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.