Continuity. Business continuity. Contact continuity.
If you look it up, continuity means constant chain of sequence. In marketing, it means continuous chain of your marketing campaign throughout the whole year.
It is all about continuity of your relationship with your clients and prospects. When you want your business to flourish, you need to create an environment of you delivering what you have promised and getting your clients to purchase your product or avail of your service.
This is why you should always make it a point to continue with your marketing campaigns such as your flyer printing pieces and advertising posters. You just cannot stop them from circulating even if you have reached a point where you had enough leads to boost your business.
And even if the season's over for your kind of products, it does not hurt to still continue advertising so that when your time comes that your target clients need you you are already there at the top of their minds.
Think about how you will be able to create a marketing campaign that will help you to continue providing your services to your clients and new prospects. Your clients have already tried it so it would not be too hard for you to promote with a repeat purchase as your expected outcome. Making a follow through even when you are not needed can go a long way in creating a more stable and solid relationship with your clients.
Mind you, you might find out that only a few of your clients would actually act according to your message. A few might even be encouraged to buy from you again which will create returning profits for your business. And it may take off a few dollars from your company coffers, but continuity in your marketing campaign can go along way in making sure that you maintain your customer base.
If you have to, you can do it on a monthly basis. Always remember that if you do it consistently, it would definitely increase the flow of your return of investment. Especially if you have a product that needs to be advertised continuously. It would surely get you a significant increase in your profits.
The key here is to keep your contact with your target audience constantly. By doing so, you not only strengthen your position in your market, but most importantly, you solidify your brand and position in your clients' minds by having them rely on your for their needs.