The company has launched an ongoing program of reaching four million computer users per week in the 50-plus age category, through ReplyMediaDirect (RMD) of Encino, Calif., a leader in the opt-in direct email industry. Each week four million new recipients receive information about the information, resources and services available at ActiveAmericans.com.

"We're thrilled to be bringing subscribers in the 50-plus age group together with ActiveAmericans.com," said Gene Fulmer, general manager of RMD. "Our subscribers tell us the type of companies they want to hear from, and we're confident that they, and ActiveAmericans.com, will be pleased with the results of this weekly program."

Intermarkets, the nation's leading independent advertising sales management firm, now coordinates the ad sales program for ActiveAmericans.com. "ActiveAmericans.com provides a unique environment for users to learn and share their own knowledge about their lives, health, finances and more," said Kevin Lucido, president of Intermarkets, which is based in Vienna, Va.

"The site also provides advertisers with a unique and remarkable opportunity to reach an affluent and active demographic devoted to maximizing their lifetime experience, through conventional display advertising as well as sponsorships and a variety of other marketing activities."

OnScribe, Inc., based in Delray Beach, Fla., will include ActiveAmericans.com membership in the subscription options offered to its members. "We're excited to have ActiveAmericans.com among the Web sites we offer," said Arthur Frischman, president. "It's an ideal fit for Americans age 50 and above who are looking for resources to help them live a productive, rewarding and fun life -- which also makes it an ideal fit for us."

"We're thrilled to be working with such outstanding companies as RMD, Intermarkets and OnScribe," said Scott Haycraft, president and CEO of ActiveAmericans.com. "These partnerships strengthen our marketing capabilities and assure our members and business partners of the growing influence and capabilities of ActiveAmericans.com."

ActiveAmericans.com features independent, unbiased information about issues that matter most to "baby boomers and beyond," Haycraft said. An ever-expanding archive of updated articles, columns and reports keep readers informed and entertained. Financial and insurance planning tools and resources are also provided.

Basic access to most of the site content is free. Members generate reward points every time they visit and use the site, which earns them cash rewards and other prizes every week.