Compucall Web Marketing Ltd., leading web marketing firm announced today the launch of its flagship solution for comprehensive web marketing campaigns as an instrument to boost international businesses. Utilizing the Compucall solution, your products, services, companies and institutions will be found. The Internet has made it possible to market yourself locally as well as internationally. It has opened up world markets to you no matter your size or location. Using tools like search engines (Google, Yahoo!, MSN) you can tap the true power of the web and have your target markets find you, increase sales and lower ad spend.
The old business model of just having a website is not enough anymore in the Web 2.0 (the next generation of the Internet) era, SEO (Search Engine Optimization) SEM (Search Engine Marketing) and SMO (Social Media Optimization) are the tools that you must harness to carve out your niche online and compete in already competitive markets. Chances are that the competition has already started using these channels.
Mr. Ophir Cohen, Compucall Web Marketing CEO will present the Compucall methodology at the 5th Israel Gateway Conference in Tel Aviv, on October 30, 2007.
"Our client's potential customers are using social networks, search engines, reading and writing blogs, looking at wiki's and consulting professional written papers online. The strategy we are offering is to target each and every one of these touch points thus increasing brand awareness and engaging the audience with the brand hereby driving quality leads & sales. We focus not only on the acquisition process but also retention and increasing the residual income from the current clientele, using the internet," says Ophir Cohen, Compucall CEO.
The strategy behind Compucall's solution comprises three recurring stages: the Marketing Analysis phase where the firm analyzes the market, the company and its products, the competition and followed by the composition of the marketing messages and strategy while setting measurable KPI's (Key Performance Indicators). The second phase is the deployment of the plan, while utilizing a variety of channels such as organic search, paid search, blogging, community marketing and permission email marketing. This phase is geared towards achieving the goals set. The third phase, and the most important one is the Web Analytics phase which serves as the control feedback mechanism. Using top notch software such as ClickTracks Web Analytics, Compucall can analyze each and every channel and measure activity vs. KPI's to create a decision making platform in order to optimize the campaign.
"Our methodology has proven to be successful with over 100 clients, mostly medium sized corporate. We are proactively transferring the knowledge to the client's marketing departments allowing them to learn the tools to design, run, manage and optimize their own marketing activities." Cohen said.
About Compucall
Compucall Web Marketing is a Leading Web Marketing Firm, specialized in developing online marketing strategies and international businesses. The company has successfully managed diverse projects since 1999, servicing a wide range of organizations and industries worldwide. Compucall helps its customers maximizing their online presence, increase sales, generate leads and create brand awareness.
Compucall is listed in the Marketing Sherpa Buyers Guide as one of the most reliable Web Marketing firms and is one of the first 100 advertisers worldwide to achieve the Google Qualified Professional Status. Compucall is, in addition, prime representative of ClickTracks, state-of-the-art web analytics solutions.