Green Team, an advertising and communications agency focused on reaching and influencing the Awakening Consumer, has launched a campaign to support the Lindblad Expeditions’Travel Now, For the Future campaign, a new initiative designed to drive awareness of and funding towards conservation efforts in the Galapagos Islands, Baja California and Central America.
Lindblad will donate $250 per passenger to local conservation initiatives for bookings between November 20 and January 31. Green Team, the Lindblad communications and advertising partner, designed and executed a campaign with the goal of reaching and influencing travelers who want to not only explore new places but give something back at the same time.
The advertising campaign developed by Green Team in support of the campaign includes full page print ad that ran in The New York Times on November 27th. Green Team has also designed a three-page spread that will run in Conde Nast Traveler in January and banners to be used as part of the online component of the campaign. The artwork used in the campaign was generated on actual Lindblad Expeditions.
“Lindblad has always been committed to not only exploring and discovering the world, but also to doing its part to preserve and protect these phenomenal destinations.” said Hugh Hough, President of Green Team. “We are grateful to have the opportunity to work with such a progressive travel company and are very proud of our recent work in support of the Travel Now For The Future campaign.”
Editors Note: High resolution photos of the creative elements of the campaign are available upon request
About Green Team:
Green Team is a full-service strategic communications agency headquartered in New York City and with offices in Hobart, Australia. Since 1993, Green Team has worked in three core competencies: social and environmental causes, travel and progressive brands. The agency specializes in reaching the Awakening Consumer, an educated, environmentally aware, and economically powerful audience that uses its purchasing power to affect change through the brands it supports.
About Lindblad Expeditions:
Lindblad Expeditions is an expedition travel company providing voyages in Galapagos, Antarctica, Baja California, Alaska, the Arctic, and beyond. Sven Lindblad has received many environmental awards including the U.N. Programme Global 500 Award and most recently, recognition by HRH, Grand Duke Henri of Luxembourg for his dedication to the conservation and environmental stewardship of the Galapagos archipelago. The company has also received numerous awards, including the #1 Small-Ship Cruise Line (Travel + Leisure’s World’s Best Value Awards 2006); #2 Tour Operator (Travel + Leisure’s World’s Best Value Awards 2006); “The Best Ships in the World” and “The Best Itineraries” (Conde Nast Traveler: Truth in Travel Awards 2006). For more information, visit: www.expeditions.com.