John Raffetto and David Herman's New Year's resolutions have nothing to do with getting in shape or eating less junk food. Their declarations, rather, are entirely business-oriented, championing the new firm they jointly created after seven years as colleagues.
Raffetto Herman Strategic Communications, or RH Strategic for short, will offer strategy and planning, public relations and marketing, and design services to innovators in the technology, health care, and public sector markets. Raffetto and Herman previously worked together in the technology practice of Infotech Strategies.
Raffetto, CEO of RH Strategic, stated, "The communications profession is going through an extraordinary transformation as a result of dramatic changes in the way people connect with new ideas and opinion leaders they trust. Most of these changes are technology-driven. Our firm is designed around these new realities, and we have the coast-to-coast talent and products needed to position our clients as market leaders."
With flagship offices in Seattle and Washington, D.C., the new agency is made up of a team of communications specialists that have worked together for years serving long-time clients such as Digimarc, Express Metrix, GCI SchoolAccess, GCI ConnectMD Northwest, Zango, the Digital Watermarking Alliance, and the Document Security Alliance. The firm also announced the addition of two new clients for 2008, Advanced Clinical Software and Clarity Health Services.
"The Raffetto Herman team has become a trusted partner and an integral component of our growth strategy over the seven years we have worked with them," said Martin Cary, Vice President & General Manager, Managed Broadband Services at Anchorage-based GCI, a leading telecommunications company in Alaska and the Northwest. "We are looking forward to their continued success and support of our mission to offer innovative broadband applications to clients throughout the Northwest."
"Beginning a company with the variety and level of experience that RH Strategic offers is exceedingly rare in the technology space, especially our public policy talent," said David Herman, president of RH Strategic. "The culture of our new company is leading as opposed to competing; delivering results, not promises."
More information about RH Strategic can be found on the company's Web site, www.rhstrategic.com.