Comcast Spotlight, the advertising sales division of Comcast Cable, today announced that it has acquired Vehix, a multi-platform network that provides car buyers with a one-stop shopping experience. With the completion of this transaction, Comcast secured a 100% ownership of Vehix. Prior to the acquisition, Comcast owned a minority interest in Vehix. The remaining interest was purchased from a shareholder group, led by the Ken Garff Automotive Group. that it has acquired Vehix, a multi-platform network that provides car buyers with a one-stop shopping experience. With the completion of this transaction, Comcast secured a 100% ownership of Vehix. Prior to the acquisition, Comcast owned a minority interest in Vehix. The remaining interest was purchased from a shareholder group, led by the Ken Garff Automotive Group.
Vehix was launched in 1996 as an online portal designed to facilitate the automotive research and purchase processes for consumers. Today, the company distributes automotive content through multiple platforms, including the broadband and on-demand platforms of Comcast Spotlight, allowing more than 3,000 dealers to promote nearly 800,000 vehicles in online inventory at www.vehix.com. In addition to original video content and proprietary virtual showroom technology, Vehix aggregates and co-develops content with best-of-breed brands like J.D. Power, Car and Driver Magazine, and NADA Guides.
"Acquiring Vehix demonstrates our commitment to bringing advanced integrated marketing solutions to this important advertising category,” said John Drain, Senior Vice President, Finance/Administration, at Comcast Spotlight. “Vehix will enable our sales teams to partner with automotive advertisers of all sizes and create uniquely efficient and effective on-air, online and on-demand marketing campaigns.”
Automotive advertisers can combine the power of thirty-second spots and advanced advertising capabilities to reach in-market car shoppers at all stages of the purchase process with highly relevant information and content. Shoppers can build their dream car, compare makes and models, and browse virtual showrooms filled with video, 3-D animation and rich media. Also available are Video Buying Guides for various vehicle categories (such as SUVs), complete with J.D. Power ratings. Sellers can list their vehicle, or calculate trade-in values. Buyers can read reviews, search online inventory, and request price quotes. Mobile phone users can continue to receive search results while on the road, all while finding and contacting dealers for prices.
"Being part of Comcast Spotlight enables Vehix to grow its distribution channels and content partnerships while enhancing the car shopping experience," said Derek Mattsson, CEO of Vehix. "We're in a position to provide automotive advertisers a level of content and digital platform integration that is unrivaled by our competitors."
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
About Vehix
Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. For more information visit www.vehix.com.