Bruce Clay Australia has announced that they will be exhibiting at ad:tech Sydney on the 12th and 13th of March 2008 and that Mr Bruce Clay, the President of Bruce Clay Inc. will be speaking at ad:tech about search engine optimisation (SEO).
Bruce will be a presenter in the session titled Search Engine Optimisation on Thursday, March 13 from 3:20 p.m. - 4:10 p.m. The topics to be discussed will include:
- Understanding why SEO is important to your digital plan
- Understanding customer intentions and needs, increasing the right traffic and creating an environment for your customers to interact
- Understanding content and how UGC, content accessibility, content flaws, content tagging and keywords play a role in SEO
- The long tail effect, localisation and personalised search
In addition to presenting at ad:tech Bruce will be also be visting Australian clients and conducting a 3 day advanced SEO training course, to be held from the 17th to the 19th at the Shangri-La hotel in Sydney.
Des Odell, a Director of Bruce Clay Australia, said, "It is great to have Bruce out in Australia again. The feedback we received from Bruce's session at ad:tech last year and his Australian training sessions in 2007 was exceptional. We have more than doubled training numbers from last year and the March training is nearly fully booked. We are looking forward to ad:tech in Sydney, please come down and visit us and Bruce at our booth."
Please direct any questions to Kate Gamble at:
Phone +61 2 92790384
Email: kgamble@bruceclay.com
Web: www.bruceclay.com.au
About Bruce Clay Australia
Bruce Clay Australia is part of Bruce Clay, Inc. a leading provider of Internet marketing services, with an emphasis on search engine optimisation As developers of the SEOToolSet™, Search Engine Relationship Chart®, Search Engine Optimisation Code of Ethics, and many optimisation technologies, Bruce Clay, Inc. is one of the best known and most reputable SEO firms in the world.
About Bruce Clay
Mr. Clay has operated as an executive with several high-technology businesses, and he comes from a long career as a technical manager with Boole and Babbage, Amdahl, Convergent Technologies and Acer America. Since 1996, he has been active in the Internet business consulting area. He holds a BS in Math/Computer Science and an MBA from Pepperdine University, has had many articles published, has been a speaker at more than 100 sessions and has been quoted in several publications, including The Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and several books. He has personally authored many advanced search engine optimization (SEO) tools that are available from his company Web sites.