The concept is the brainchild of Douglas Dolezal, a popular interior designer and consummate gift giver. "Years ago, my friend Ashley asked her husband to please make sure he put something in her Christmas stocking as their children, who still believed, wondered why Santa never brought anything for mommy, " says Dolezal. "When she found a tube of hand cream from the bathroom vanity, she called me in shock. I told her not to worry and that Santa was going to fill her stockings from now on." Since then, Dolezal has sent his friend stockings overflowing with wrapped gifts and treats every year.

He knew that Ashley wasn't the only woman who experienced "empty stocking syndrome" and he could provide men a way to show their love and appreciation in an unexpected way. His business partner, Annie Downs, immediately recognized the idea's potential and together they formed Blue Pony, a retail web-based business for holiday and special event wish fulfillment. All products are distinctive and selected for their "wow-factor." The buyer need only point, click, buy and be done. This is especially appealing to men who typically don't enjoy the shop-until-you-drop experience. Not only for wives and mothers, the products have a more wide-spread appeal as standout gifts for girlfriends, grandmothers, sisters, and female business colleagues.

"The goal is to first and foremost delight the recipient," says Dolezal, "Our Christmas Stockings are filled with pre-selected items to save the shopper countless hours of searching." This season the buyer can select either Uptown Girl, Holiday Cheer, Holly & Ivy, or Mad for Plaid to be delivered by December 23rd. Each stocking comes with a collection of charming gifts and is topped with a stuffed animal, large candy cane, and fresh greenery. The entire piece is wrapped in cellophane and tied with a luxurious bow.

"Our ability to find and source from smaller artisans and manufacturers makes Blue Pony unique," says Downs, "We can give the recipient a range of quality items that have never-seen-before, are practical and adorable, and those that have a sense of humor."

For additional information on Blue Pony, an interview with the principals or a sample of their Christmas Stockings, contact Jodi Murphy or visit www.WhosUrSanta.com. Stockings are immediately available through the web site. The company has plans to expand its offerings for additional holidays and special life events over the next twelve months.

Douglas Dolezal has worked as a designer in California for over a decade and has been delivering extraordinary interior design solutions to clients nationwide ever since. Doug's breadth of experience and charismatic personality have made him a favored guest speaker on a variety of interior design topics. He has appeared on several HGTV design shows and local San Diego television. The Dolezal Atelier, located in the quaint downtown area in Rancho Santa Fe, is where you'll find him working on several new client projects, launching Blue Pony, A Wish Fulfillment Corporation™ and hosting a variety of popular social and charitable events.

Annie Downs built Shorecliff Communications, Inc. from a start-up business to an international enterprise with multi-million dollars in annual revenue. As Founder and President, she created and executed industry tradeshows, business-to-business conferences and leading publications throughout the United States, Europe and Latin America. Her company produced large scale events and media properties for the Wireless Communications, Electronic Identification, Television, Telephony and Multiplayer Gaming industries. In 2002, Landmark Communications, owner of The Weather Channel and NBC affiliates, purchased 80% of the company and in 2006 the British conglomerate UBM purchased it outright.