Several hundred thousand dollars were spent to create a video studio - complete with state-of-the-art cameras, lighting equipment and editing stations. An entire staff of employees was hired to run the operation. … All before a single customer was brought on to help recover costs.
Was it a gamble? If so, Fathom SEO is glad it rolled the dice.
When online dominator Google gobbled up YouTube for $1.65 billion, it was online video's tipping point. Everyone in the search engine marketing business - including Fathom SEO - was forced to reevaluate the future of search and the place online video would have in it.
"Google has made it perfectly clear. Video is a major part of their strategy, and although they haven't begun to officially integrate videos into all of their organic search results, we are gambling that they will very soon," said Bill Fox, president of Fathom SEO, a Top 20-rated Internet marketing firm based in Cleveland.
The SEM company recently launched an Internet Video Production division called Instant Replay to keep up with the burgeoning demand for web video marketing. With its brand-new, state-of-the-art video production facility, Fathom SEO can now script, create, produce, edit and market videos for companies to place on their websites to boost sales and generate publicity.
"Imagine owning your own television station, but it's online and accessible by a global audience," Fox said. "You don't need an FCC license to broadcast online, nor do you have to worry about advertisers or even finding an audience; they are already there for you. Internet video allows you to create your own video content for your website, to be viewed 24 hours a day, 7 days a week, with no commercials. … Except yours, of course."
Internet video allows businesses to broadcast information about their products and services direct to customers in a way that can help them make decisions about whether or not to choose their business, Fox said. "There's no better way to get your message across than to show somebody how it works or what you do. That's a powerful message, if created and marketed correctly."
About Fathom SEO
Fathom SEO is an ethical Internet marketing firm, specializing in search engine optimization, online public relations, link popularity building, pay-per-click and email marketing.