As part of 888.com's 10th birthday celebrations and its continuing focus on responsible gaming activities, the gaming giant has pledged to contribute $100,000 to charity and to allow players to join the donation by contributing a percentage of their playing money. 888.com's employees will also be participating in special activities to raise awareness of its charity partners.

Players can choose to donate to Earth Action (http://earthaction.org/) and World For World (http://www.worldforworld.org/) at 888.com, which will be encouraging players to help make a difference and make a contribution.

Players can choose which charity organisation they wish to donate to or, if they have no preference, split the donation between the two. Both charities are dedicated to environmental conservation and human rights.

To contribute, 888.com members should play their favourite games at 888.com on October 10th, whether they be casino games, bingo or poker at 888.com's poker room, Pacific Poker (http://www.pacificpoker.com/). Alternatively, players can make a separate donation directly at the charities websites.

888.com is committed to providing a fair and responsible gaming environment. It has taken steps to assure compliance with responsible gaming practices and codes of practices, as well as following responsible privacy and consent practices.

888.com's Marketing Director, Matt Robinson, said "This is the first time we have run a Global charity day and we're delighted we can raise money for such important causes. It's a great opportunity for all of our players to work with us in contributing to important global issues -- simply by playing and enjoying our games."

For further information, please contact Gill Carter at +00-350-49800 or newscom @ 888.com

About 888.com:
888.com is the World's No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker room's and receive an online gaming experience like no other.

Founded in 1997 - 888.com this year celebrates its 10th anniversary - by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker.

888.com's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member!

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 11 different languages in 176 countries worldwide.

A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member if eCOGRA, an independent standards authority for the industry committed to protecting online players around the world. It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies.

888.com recently announced its first acquisition; the bingo business and assets from Globalcom Limited. Bingo games can now be found at 888.com as can other new offerings including Backgammon.

Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also seen the launch of mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

Over the last 3 years, 888.com has been named Best Online Casino twice running and Best Online Operator of the Year at the eGaming Awards as well as being voted Best Online Casino at the Inside Edge Awards and most recently, being named Best Online Casino at the UK Gambling Awards.

Offline activity sits side by side the online business, complimenting 888.com's position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and the title sponsor of the 888.com World Snooker Championship held at The Crucible in Sheffield. 888.com also has individual associations with top snooker talents in the world; Ronnie O'Sullivan and 888.com World Champion John Higgins.