OneCommand, (www.OneCommand.com), formerly known as CallCommand, today announced the release of its new technology platform OneConnect. OneConnect arms auto dealers with a complete suite of simple and easy-to-use customer communication tools, enabling the design and execution of powerful and effective multi-channel marketing campaigns within seconds.
OneConnect integrates advanced consumer data segmentation with personalized communications across multiple channels including voice, direct media, personalized web sites, email, and mobile marketing channels. All communications can be designed and coordinated from a single console to be sent to the customer by their preferred method of communication with just a few clicks of a mouse. OneConnect, which has been in development and beta-testing for more than fifteen months, is supported by a nationwide network of more than 100 support personnel, one of the largest and most experienced field support networks in the industry.
“Consumers are bombarded with all manner of communications, so dealers have a challenge when trying to reach and create an impact on their customers. OneConnect allows dealers to design highly targeted multi-channel campaigns. Targeted multi channel campaigns that coordinate messages across those channels have been proven to increase overall consumer response rates by as much as triple the rate of return of any single channel,” commented Al Babbington, CallCommand CEO. “OneConnect also integrates directly with OneCommand’s newly announced Preference Manager application, allowing the customer to choose the channel they prefer to receive the communication, which further increases campaign effectiveness as the customer is naturally more willing to receive it,” Babbington added.
With OneConnect a dealership can administer all its campaigns through a single console, providing dealers a turn-key solution through which they can manage what the dealership wants to say, the channel of communication it wants to use balanced by the consumer’s channel of preference, and then receive real time reports so the dealership can track success and ROI for each campaign.
OneConnect has also been designed to ensure complete compliance with all legislation for all forms of customer communications. The regulatory environment is growing more challenging and the lack of compliance more costly. OneCommand takes regulatory compliance off the dealer’s shoulders and manages everything for the dealer. In addition, a team of highly experienced compliance staff work closely with dealers to ensure that messages to the consumer are fresh and valuable while maintaining legal compliance.
2007 was a year of tremendous growth for OneCommand as the company saw a 160% increase in revenue and grew its customer base by nearly 300%. It also sent out over one hundred million communications on behalf of its customers, equivalent to reaching more than 1/3 of the total US population.
OneCommand’s OneConnect will be demonstrated at the 2008 NADA Conference and Exposition in San Francisco, CA, February 9-12. Visit booth #1559W for more information.
About OneCommand (www.callcommand.com/one)
OneCommand is a leading provider of integrated and automated, personalized communications designed to stream line work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007 the Company delivered over 100 hundred million personalized communications on behalf of over 4000 clients throughout North America.
OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach paired with custom automation of timely, relevant and consistent communications has led to significant reductions in marketing expense and even greater improvements in the customer experience.