Smashing Ideas and Cartoon Network today announced a strategic partnership for the development and distribution of multiple Cartoon Network mobile games, animated screensavers and wallpapers. Smashing Ideas will distribute the jointly-created Cartoon Network content across North America through carriers supporting Flash ® Lite™ content. The first deployment is a games channel consisting of two games on Smashing Idea’s BREW application, “Smashing Games.”
We are very proud to partner with Smashing Ideas in the creation of a branded games channel that is the first of its kind in mobile gaming,” said Ross Cox, senior director of advanced platforms, Cartoon Network New Media. “Our games channel extends the type of immersive gaming experience our fans expect from Cartoon Network onto the mobile platform and serves as a launching pad for groundbreaking original titles created in Flash® Lite™.”
Games available at launch include:
Codename: Kids Next Door—Flight of the Hamsters: Help the hamsters from the Kids Next Door Treehouse take to the skies for some daredevil fun!
Foster’s Home for Imaginary Friends—Mac’s Match-Up: Score big points with colorful combos in this frantic Foster's puzzler.
More games based on other popular Cartoon Network properties, including Ben 10, are in development.
“It is an honor that Smashing Ideas has been chosen to develop, distribute and market mobile games and screensaver products based on the classic animated entertainment that Cartoon Network’s brand is known for in over 160 countries,” said Brian Burke, managing director, Smashing Content. “The mobile agreement with Cartoon Network is a huge boost in our efforts to provide engaging mobile experiences to consumers. We look forward to expanding our relationship with Cartoon Network in the co-creation of new mobile content and additional games from their successful catalogue.”
About Smashing Ideas
As the largest independent developer of Adobe Flash® based digital media in the United States, Smashing Ideas has been the leader in creating rich media and Flash-based entertainment for more than 11 years. Smashing Ideas develops engaging content and brand-building experiences for many of the top entertainment destinations on the Web, and has created more than 350 online games for multiple platforms including PC, IPTV and Mobile.
Smashing Ideas has offices in Seattle, (North American headquarters), Portland and in the UK. For more information, please visit www.smashingideas.com
About Cartoon Network New Media
Cartoon Network New Media is responsible for the production of Cartoon Network’s popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com (the Spanish-language site for kids). These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 6 million unique users each month in the U.S. (Nielsen//NetRatings). The top attraction is their roster of games, which drew more than 2 billion game plays in 2006. In addition, Cartoon Network New Media is the creative force behind Cartoon Network’s video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, Cingular and Verizon.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world