"It is important for management level executives to understand that the need for marketing doesn't end with the signing of an employment contract," says Nestler. "In fact, it is of prime importance for an executive to keep the sector in which he or she operates fully informed of their accomplishments and capabilities."

It is with this in mind that Nestler has introduced the concept of on-going enrichment, whereby executives continue to expand market awareness of them so as to continually increase their value on the job market through visibility and positioning. "This is no less than any major brand does for its benefit," Nestler explains. "Sadly, too many executives see themselves as employees rather than a personal brand."

On-going enrichment allows an executive to continue shaping the public perception of their personal brand though they are engaged with a company. "The process is intended to augment an individual's worth in his or her sector, not to mention in the eyes of a current employer."

The intent of on-going enrichment is to ensure that executives are inoculated against an adverse future by cultivating a broad landscape of interest in their abilities.

Nestler says, "It is the executive's responsibility to create a constant demand for his or her services."