ExclaimSM, a leading platform provider and publisher of consumer wireless applications for user-generated content (UGC) exchange and rich-media infotainment, today announced a strategic partnership with Athentech® Technologies Inc. that brings their Perfectly Clear® image-correction technology to Exclaim’s Pictavision® DMM (Digital Media Management) platform. Pictavision DMM is the industry’s first user-generated, content exchange platform for wireless carriers and digital consumer electronics vendors that connects wireless devices with a range of consumer Web 2.0 brands, retailers, and digital home consumer devices.
Perfectly Clear’s Real Color correction differentiates it from all other image-correction technologies. It is the only correction solution that accurately corrects photos to perfectly preserve the customer’s memories. Digital capture devices currently are incapable of reproducing the full spectrum of colors that the eye sees. Perfectly Clear optimizes the exposure for every pixel in the image, abiding by the physics principles of light, ensuring that customers’ photo memories are accurately corrected and perfectly preserved forever.
Perfectly Clear will be integrated into the Pictavision DMM server platform, which will automatically detect the camera phone model, and through a database of features for the specific phone, will automatically correct photos without users having to select and edit individual photos. A database of features will support phone models from Motorola, Nokia, Samsung, LG, and Sony Ericsson.
Customers will also be able to turn Perfectly Clear “off” and “on” or fine tune its corrections. Photos uploaded or printed from a camera phone to any of the destinations that DMM supports, including Facebook, HP Snapfish, and Walgreens, will be automatically done in the background.
“Everyone and everything looks better on Pictavision DMM with Perfectly Clear,” says Jiren Parikh, Vice President and General Manager of Exclaim. “Consumer camera phones can’t reproduce all the colors the human eye can see, and overexposed, underexposed, and back-lit images are a common problem. Integrating Perfectly Clear into the Pictavision DMM and its downloadable Pictavision and Teleprints consumer applications means these problems are a thing of the past. Consumers that share and upload photos to popular content and community portals using Pictavision, or print photos from their mobile phone for pickup at Walgreens using Teleprints, will enjoy perfect pictures every time.”
Perfectly Clear will be available as part of the DMM platform for service providers and digital consumer electronics vendors in Q2 of 2008, and deployed as an inclusive service for customers who purchase Pictavision and Teleprints mobile applications directly from carriers in Q3 of 2008.
ABOUT EXCLAIM
Exclaim is a leading application publisher and platform developer for advanced sharing, personalization, and delivery of user-generated content (UGC) and rich media over wireless networks. Its branded applications and platform are deployed on more than 40 wireless carriers worldwide under the Pictavision and MyApps portfolios. The Pictavision UGC sharing platform and branded applications, under the Pictavision, Pictavision DMM, Teleprints, Kodak Mobile Link, and Webshots Pictavision brands, enable wireless carriers and media companies to deploy highly customizable solutions for monetizing UGC captured on mobile devices. It seamlessly integrates and moves rich media between wireless devices, Web 2.0 applications, print retailers, and the home media devices. The MyApps infotainment content delivery platform and branded applications deliver rich media content to users’ handsets to inform and entertain. The MyApps portfolio includes category leaders such as MyHoroscope, MyLovesigns, MyFaith, and TruPixx. For more information, visit www.Exclaim.com.
ABOUT ATHENTECH® TECHNOLOGIES INC.
Athentech® Technologies Inc. is an entrepreneurial, privately held company headquartered in Calgary, Alberta, involved in three different industries and markets: digital imaging, signal processing (for medical applications) and earth sciences. For more information, please visit: http://www.athentech.com.