CallCommand (www.callcommand.com), a leading provider of integrated, automated, and personalized communications designed to streamline work flow, reduce marketing expense, and generate superior customer response for business, government, and other organizations, today announced the appointment of Marvin Grimm to Executive Vice President of Sales. Grimm is tasked with overall responsibility for CallCommand revenue growth along with the day-to-day management of the business development team. He will work closely with CallCommand’s Vice President Sales, Paul Moran, to train and prepare the sales team for several new product releases in 2008. He will be based out of CallCommand’s Irvine, California, offices and report directly to Mike Martinez, CallCommand’s COO and President.
CallCommand has experienced tremendous growth over the past five years and currently enjoys greater than twelve percent market penetration in its core automotive vertical. In order to continue its aggressive growth strategy and actively engage the business community and external markets to prepare for several new product releases in 2008, the company has decided to consolidate all of its automotive sales efforts under a single leader.
Grimm joined CallCommand as part of the RPM acquisition in June, where he served as Vice President and General Manager. In this position he was responsible for all aspects of product development, operations, and also managed and directed the sales force for Autobytel Inc.’s award-winning solution.
Grimm joined Autobytel in 2001 as National Sales Director for RPM at the inception of the RPM program. During his tenure, he increased dealer counts and lowered expenses, adding to RPM’s success as one of the fastest-growing products in Autobytel history. He also helped secure relationships with many major OEMs, including Mitsubishi, Hyundai, Infiniti, Suzuki, KIA, Scion, and GM.
Prior to RPM, Grimm worked in sports marketing for clients that included MLB, the NBA, NFL, Nike, and other top corporations.
“I’m excited to have Marvin serve as Executive Vice President of Sales. He has an outstanding track record as a manager and leader in the automotive industry and his success building RPM, combined with his knowledge of dealership operations and OEM relationships, make him a natural choice for this position,” said Al Babbington, CallCommand CEO.
Commenting on his new position, Grimm stated, “I’m really looking forward to this wonderful new challenge. In the few months I have worked under the umbrella of CallCommand, I have found it to be an outstanding organization. The company has great people and a product that is second to none. 2008 promises to be a very exciting year with the line up of new technology and product releases we plan for the industry.”
About CallCommand (www.callcommand.com)
CallCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense, and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, CallCommand has rapidly expanded its market penetration by helping its clients to realize significant improvements in loyalty and retention, frequency of visit, and overall profitability. In 2007 the Company will deliver over 70 million personalized communications on behalf of over 4000 clients throughout North America.
CallCommand’s proven, web-based LifeCycle Management Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail, and a variety of two-way communication streams. By providing a seamless solution for communication from shop to buy to service and repurchase, CallCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant, and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1-800-814-6820, email lleugers@callcommand.com, or visit www.callcommand.com.