Since most PR campaigns are directed to the press, it makes sense that journalists should judge the best PR campaigns. But PR industry awards competitions usually have PR people judging other PR people. Bulldog Reporter's 2008 Bulldog Awards for Excellence in Media Relations and Publicity are different--they are judged exclusively by working journalists.
"PR professionals tell us that because this program is journalist judged, winning a Bulldog Award is one of the highest honors they can receive. One PR pro told me her gold award was the pinnacle of her career," notes Bulldog Reporter publisher Jim Sinkinson.
The 2008 Bulldog Awards is the only PR awards program judged entirely by journalists, and this year's judges include:
Chris Elliot, Reporter, Travel Columnist, The New York Times
Jeff Crilley, General Assignment Reporter, Fox News
Bill Newcott, Features Editor, AARP The Magazine
Meghan Collins-Sullivan, Deputy Online Editor, WashingtonPost.com
Keith Hammonds, Deputy Editor, Fast Company
Evan Cooper, Senior Managing Editor/Online Editorial Director, InvestmentNews
David Satterfield, Managing Editor, San Jose Mercury News
Maria Stainer, Assistant Managing Editor, Washington Times
Tom Hallman, Reporter (and Pulitzer Prize winner), The Oregonian
The Bulldog Award winners will be announced through all Bulldog Reporter publications, industry press releases and will be honored before hundreds of top PR professionals at the Bulldog Awards luncheon at the Media Relations 2008 Summit in San Francisco on April 7.
Case studies of winning campaigns will be featured in PR Hall of Fame, a widely distributed and downloadable magazine. In addition, select awarded campaigns will also be chronicled in Bulldog Reporter's Winning PR Campaigns e-newsletter and in Bulldog Reporter's Daily 'Dog trade journal, both of which are distributed to more than 45,000 PR professionals.
Winners will be presented with a gold, silver, or bronze award for each of the 29 categories, along with the "Best Media Campaign of the Year" award for the grand prize winner. Submitting a campaign in more than one category is permitted, and the application process involves a brief 2-3 page description of the campaign and at least one clip of the media coverage attained.
The initial deadline for award submissions is November 30, 2007. Entries will be accepted until December 14, 2007, with a nominal late fee.
For more details, including FAQs, award categories and how to enter, print out the 2008 Bulldog Awards brochure by going to http://www.bulldogreporter.com/Media/MediaManager/2008awardsbrochure_8.5X11_nc2WEB.pdf To fill out the entry form, go to http://www.bulldogreporter.com/Media/MediaManager/MR08_EntryForm_2.pdf or call 1-800-959-1059 for more information.
Grand sponsor of the 2008 Bulldog Awards is VMS. Other sponsors include PR Newswire, NAPS, BurrellesLuce, Marketwire, West Glen, TEKgroup, Business Wire, Vocus, Macanomy, and dna 13.
About Bulldog Reporter
Bulldog Reporter is a B2B publishing company that caters to PR professionals by providing an inside view into the workings of journalists and top media organizations, allowing them to increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations "best practices"--techniques and technologies that increase PR professionals' success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.
The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980. For more information, call 1-800-959-1059 or go to http://www.bulldogreporter.com