Roman Capristo loves giving women Brazilians. They rave about the results: they're smoother, sleeker, and sexier. They are dramatic and maintenance-free. But this Brazilian has nothing to do with bikini lines. There's a new type of Brazilian in Pittsburgh, and it's for the hair on your head.

The treatment is called Brazilian Hair Straightening, and it is being touted by beauty and fashion magazines around the world as the revolutionary new procedure for women with curly, frizzy hair. Previously limited to exclusive salons in areas such as New York, Miami, and Los Angeles, Capristo is the first salon in Pittsburgh to receive certification and offer the process.

For many women who spend countless hours straightening their hair or traveling to the salon for weekly blowouts, the treatment, which costs $300, is well worth the expense. Unlike relaxers or traditional straighteners, whose harsh chemicals break and damage the hair, Brazilian Hair Straightening uses a formaldehyde-free, keratin-based conditioner that is heat sealed to the cuticle. Unlike the popular Japanese Hair Straightening method, this non-permanent treatment does not need to grow out and is safe for damaged, color-treated hair. Brazilian Hair Straightening is the only treatment that guarantees 100 percent frizz-free, wash-and-go hair.

Because the results last between 3-4 months, women who get Brazilian Hair Straightening in November can still have smooth, glossy hair for New Years Eve.

Capristo receives customers from all over the state, and even though the salon is in Shadyside, women regularly make the trip from areas such as Fox Chapel and Sewickley for services. While adding Brazilian Hair Straightening to his list of services could mean less trips to the salon for those who come in weekly to tame their curls, Capristo is excited to be the only place in Pittsburgh to offer such a liberating solution. "People have literally told me that this treatment has changed their life. I have never seen anything like it," he said.

What the Media Is Saying:
"Girls with unruly curls, rejoice: a new straightening system from Brazil is arriving in stateside salons, ready to tame even the worst-behaved manes." - Elle

"It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now." - The New York Times

"The treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. For people who can't master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating." - Vogue

Owner Roman Capristo has trained with Vidal Sassoon, Bumble & Bumble NY, Sebastian, and Kerastase LA. Further information about Capristo Salon, and a $50 discount for Brazilian Hair Straightening, can be found at www.capristosalon.com.