Among a myriad of forgettable advertising specialty products emerges a company offering something memorable, effective and useful. The advertising industry has become saturated with useless trinkets, and these items are buried in drawers or cupboards only to be seen again by happenstance and are completely useless to their recipients.
Enter Lon McGowan: an inspired young entrepreneur who has shaken up the mundane and taken his small apartment startup company and transformed it into a commercial success in the advertising realm. Seeking to destroy the notion that advertisements are either irritating or considered junk, McGowan's Seattle-based technology company iClick offers companies and organizations customizable USB flash drives for promotional purposes--and they've been selling.
Having started his company with only $1,500 and a vision for the future, McGowan's brand of creativity has thus far been highly successful--even though his company has already had to evolve considerably and the competition remains stiff. By offering USB storage devices tailored to the specific needs of companies for various promotions and events, McGowan is helping brands be remembered while giving the recipients of the promotional devices gifts they can actually make use of in their day-to-day lives. The idea has apparently caught on, as is evidenced by the company's popular pill-shaped USB drive, which has become a huge hit with representatives for the pharmaceutical industry.
The young "Chief Clicker," as he calls himself, also tells us that the uses for customized USB drives don't stop at promotions, and informs us of how useful they can be as tools companies can give to their new hires. "With a custom USB drive," says McGowan, "A company can save necessary company documentation or important orientation information onto the drive before handing it over to a new employee. This allows the employee to start his or her new job with a useful work tool and saves the company from having to use a large amount of paper."
This self-proclaimed eco-friendly company, having survived and grown through a recession, has become a dominant force in their field and will definitely be a company to watch in 2008. With McGowan at the helm and backed by an innovative staff, he assures us iClick will continue to become more exceptional each quarter.
Formed in 2001, iClick's collection of customizable USB drives has grown steadily and boasts a professional sales email list of over 65,000 recipients. Their product line has become so large that they now offer more styles than any of their competitors. They have a loyal following and are committed to the most unwavering service in the industry.