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Blue Moon Studios Wins Multiple Awards for Direct Response Short Form Commercial Production
Publish Date : 4/21/2008 2:50:00 AM   Source : Business News Onlypunjab.com

Blue Moon Studios, a leading, full service direct response commercial production company based in New Jersey, has won multiple awards, including "Best Short Form Production of the Year", from Jordan Whitney's Greensheet Awards for Infomercial and Short Form Excellence for the year 2007.

The Short Form Commercial is an art onto itself. Generally 30, 60 or 120 seconds long, the challenge of the Short Form is to provide sufficient information in a clear and concise manner without cluttering the screen or confusing the viewer. According to Jordan Whitney, Blue Moon Studios has accomplished just that, "with great style and admirable effectiveness", and more than any other production company.


The awards are as follows:

   • Best Short Form Production of the Year for Wallet Pix

   • Best Short Form Direction for Craft-Lite Cutter

   • Best Short Form Electronics Product Presentation for My Lil' Reminder

   • Most Innovative Short Form Hardware Presentation for Handy Switch

Fred Vanore, Executive Producer and Director for Blue Moon Studios says "I'm very proud of the recognition we have received from these prestigious awards but even happier for my production team. I feel that they put in a lot of hard work so our commercials have that certain look. A look which is now recognized in the industry as the Blue Moon Look".

Blue Moon Studios is consistently producing winner after winner and is one of the most sought after production companies in the direct response commercial production industry. Week after week you will see many of Blue Moon's productions at the top of the Jordan Whitney's infomercial rankings.

"Blue Moon's track record for successful commercial productions speaks for itself - but they are much more than a production company - they are a marketing partner. From product positioning to retail packaging, their creative contributions result in high quality commercials and seamless marketing campaigns. Their abilities and understanding of DRTV has been critical to several of our successful product promotions." says Michael Antino Jr., President of Merchant Media, LLC.

For additional information on the news that is the subject of this release contact, William Henao or visit www.bluemoonstudios.tv.

About Blue Moon Studios:
Blue Moon Studios, headed by Fred Vanore, Executive Producer and Director, is a leading, full service direct response commercial production company based in New Jersey. An award-winning production company that has earned a reputation for high quality DRTV productions. Leading marketers in the 'As Seen On TV' genre count on Blue Moon Studios to deliver a collective creative strategy that will ensure the commercial will be a winner. Blue Moon Studios works with industry leaders and has produced some of the best known short form DRTV spots in the country including: OxiClean, Tide, Ivory Snow, Micro Touch, Wallet Pix, Trojan, My Lil' Reminder, Craft-Lite Cutter, Handy Switch and more. Blue Moon Studios is comprised of a seasoned team of producers, editors, writers, animators, musicians and marketers that develop campaigns for leading brands and deliver a maximum ROI.

About Jordan Whitney:
For over fifteen years, Jordan Whitney, Inc., a Tustin, California-based research, consulting and publishing company, has been monitoring, ranking and critiquing direct response television commercials - both infomercials and short-form spot advertisements - as they appear on cable networks and select broadcast stations throughout the United States. Jordan Whitney is the independent "go-to" consulting firm for leading companies in the direct response television industry and retailers who wish to draw upon its extensive database of reviews and analysis of direct response commercials.



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